Perspectives, strategies, and insights to shape your growth. Learn how to get the best out of advertising on Amazon, Walmart, Criteo, and more.
10 Signs Your Amazon Ads Budget Is Working Against You
Amazon Ads budget waste builds across autopilot campaigns, overlapping keywords, and stale bid strategies. Here are 10 signs your spend is leaking and how to fix each one.
Solution
Xnurta Integrates with Criteo: Manage All Your Retail Media in One Place
Xnurta Criteo integration: manage Criteo campaigns alongside Amazon and Walmart in a single AI-powered platform, with access to Criteo's 225 retail media networks via the Retail Media API.
Prime Big Deal Days 2025: What Worked, What Did Not, and What to Do Next
Prime Big Deal Days 2025 performance report: analysis of what separated strong results from average ones across Xnurta accounts, covering efficiency metrics, discount pressure, and ad strategy.
How to Win Back-to-School with AMC Audience Strategy
AMC audience strategy for back-to-school: build, target, and scale three high-converting Amazon Marketing Cloud audiences during the second-largest sales period of the year.
Prime Day 2025 Performance Report: What the Data Tells Us
Prime Day 2025 performance report: consumers spent $24.1 billion online in the US across four days. Here is what the data shows about brand performance, ad spend, and what changed this year.
Xnurta Launches AI Reporting Agent for Amazon Ads
Xnurta AI Reporting Agent reduces Amazon ads reporting time by up to 90%, automatically generating client-ready reports for brands and agencies without manual data compilation.
How AI Makes Amazon Keyword Management Smarter and Faster
AI Amazon keyword strategy: how AI-powered keyword tools improve ASIN-level visibility, reduce manual tracking inefficiencies, and optimise ad spend across large Amazon product catalogs.
How to Optimize Your Keyword Strategy for Amazon's COSMO Algorithm
Amazon's COSMO algorithm matches keywords to search intent rather than just text. Learn how to adapt your keyword strategy to rank for what shoppers mean, not just what they type.
