Because your team deserves a future where human expertise and AI work together to deliver commerce growth.
We help commerce teams drive growth with AI that acts on their behalf, while keeping them informed, empowered, and in control.
A future where human expertise and AI work together to drive commerce growth.
Our values aren’t something we put on a wall. They’re the foundation of how we hire, how we build, how we show up for clients, and how we hold each other accountable.
When Xnurta was founded in 2018, the retail media landscape was built on rules-based automation and campaign dashboards. Useful, but limited. Brands and agencies were investing more in Amazon advertising than ever before, and the technology hadn’t kept pace with the ambition.
The founding insight was straightforward. If you’re running a retail media operation, you shouldn’t be spending 50%+ of your time on execution. That time belongs to strategy, to clients, to growth. We built Xnurta to give it back. Built from the ground up for retail media.
We were the first to bring a no-code AMC solution to market, making Amazon Marketing Cloud accessible without SQL expertise. Since then we’ve expanded across DSP, Walmart, Criteo, and four new regions. And we’re still going.
Founded with a single belief: retail media teams deserved smarter technology than what existed.
Became an Amazon Ads Advanced Partner.
Launched the first version of the Xnurta platform.
Launched industry-first AI-based Smart Creation. Entered the US market. Amazon Ads Tech and Innovation Award finalist.
Won the Amazon Ads Tech and Innovation Award for Sponsored Ads AI. Launched industry-first AMC automated reporting.
Won the Amazon Ads Tech and Innovation Award (second year) for AMC no-code models.
Won the Amazon Ads Tech and Innovation Award (third consecutive year). Won Amazon Ads Partner Awards for Full Funnel Advertising (AMER) and Brand Storytelling (APAC). Launched AI Reporting Agent. Expanded to Europe, Canada, and Japan.
Continuing to invest in deeper AI capability and faster adoption. More to come.
X stands for exploration and innovation
The drive to venture into uncharted territory and build things that haven’t been built before.
Nurta comes from nurture, transformation, and AI
Nurture growth, drive transformation, use AI to make it happen. The name has meant that from day one.
People worldwide
Global offices
Stores powered
Bidding decisions made by AI, every day
Consecutive Amazon Ads Tech and Innovation Awards
We're proud to have been Amazon's first certified AMC Service Provider. And we didn't stop there.
Xnurta is built by a team that’s young, hungry, and AI-native. We come from Amazon, Walmart, agencies, and brands. Different backgrounds, one shared obsession: making retail media genuinely easier to win at.
The engine room. Our data scientists and AI engineers build the models that power every optimization decision Xnurta makes, over 2 million of them every day.
The infrastructure that makes it reliable. Our engineering team builds and maintains the platform that thousands of brands and agencies depend on daily.
The translators. They take complex AI capability and turn it into something a retail media team can actually use. Obsessive about making hard things feel simple.
The humans behind the technology. Working directly with brands and agencies every day, making sure what gets built actually solves the problems customers came to us with.
Sales, marketing, and partnerships. The team that connects Xnurta to the brands and agencies who need it, and makes sure what we promise is what we deliver.
Retail media is one of the fastest-moving spaces in advertising, and AI is rewriting how it works. We’re young, hungry, and AI-native. If that sounds like you, we’d like to hear from you.
It watches your retail media campaigns continuously and makes optimization decisions on your behalf, adjusting bids, shifting budgets, adding or pausing targets, and restructuring campaigns in real time. It runs 24/7 and was built specifically for retail media, not adapted from a general-purpose model.
Rules run on a fixed schedule and execute pre-set logic. They can’t respond to shifting conditions and need manual updates as your campaigns evolve. The Xnurta AI Agent responds to live signals, learns from outcomes, and improves its decisions over time, without you needing to update anything.
No. You set your goals and tell the AI how to operate. It handles the execution. You can see everything it does and why, override any decision, and set the limits it works within. The complexity is its job, not yours.
Agentic AI for retail media is an AI that takes action rather than just providing advice. Instead of generating a list of recommendations for a person to implement, it executes changes directly and continuously, adjusting bids, reallocating budgets, harvesting keywords and restructuring campaigns in real time based on live performance data.
Yes, and it will respect them. Any manual changes made in the Amazon Ad Console are reflected in the platform within 15 to 60 minutes. It doesn’t override manual edits. Your team also sets the guardrails it works within: bid ceilings, budget caps, target exclusions and performance parameters.
Every action it takes is logged with a plain-language explanation: what changed, what triggered it, and what it was targeting. The full audit trail is available at any time, across every campaign.
Immediately. It starts executing as soon as it’s connected. Because it runs continuously rather than on a review cycle, it acts on opportunities as they arise. Most accounts see meaningful activity within the first days, and it gets more precise the longer it runs on your specific account.
