Amazon Sponsored Ads | Award-winning AI
Xnurta’ award-winning AI optimizes your Sponsored Ads performance around the clock, improving spend efficiency and driving stronger returns while cutting the manual work your team shouldn't be doing.
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Why Amazon teams come to us
Your team didn't get into retail media to spend their days adjusting bids and moving keywords. Every hour in the weeds is an hour not spent on strategy, creative, or growth. There's a better way to run Sponsored Ads.
Xnurta for Amazon Sponsored Ads
Xnurta’s Amazon Sponsored Ads management software runs across Sponsored Products, Sponsored Brands, and Sponsored Display. You set the parameters and 11 AI Actions handle the rest: improving ROAS, reducing wasted spend, and keeping your campaigns optimized continuously.
Xnurta's AI shifts budget toward your highest-converting placements and time windows, boosts campaigns that are performing before they cap out, and pulls spend from the ones that aren't earning it. Every dollar works harder.
Smart Creation pre-built templates get campaigns live in minutes. Instead of manually moving keywords from auto to exact, Xnurta identifies high-performers and places them in the ad groups where they convert best, improving keyword coverage and ad relevance automatically.
Custom dashboards surface ACOS, ROAS, TACoS, and Share of Voice in one view. Scheduled reports run automatically across stores and ad types, and Xnurta tracks your competitive position across global marketplaces.
Xnurta for Amazon Sponsored Ads
Xnurta's AI works across every lever that affects campaign performance: bids, budgets, targeting, and campaign structure, all running simultaneously. Every decision is logged, explained in plain language, and reversible. No black box.
Improves campaign returns by optimizing base bids, placement multipliers, and hourly bid timing based on real conversion data.
Maximizes the return on every $ of ad spend by concentrating budget in high-converting windows and reallocating away from underperformers.
Grows revenue by harvesting high-potential keywords and cutting inefficient spend through smart negation and pausing.
Protects spend efficiency by pausing poor-performing products and campaigns and redirecting budget to where it earns.
Every ad type. Fully managed.
Your highest-revenue ad type, fully optimized. Xnurta manages SP bids, budgets, and keyword targeting continuously to lower ACOS and drive stronger sales. Smart Creation templates build your campaign structure in minutes.
SB campaigns are more complex to build and harder to optimize than SP. Xnurta simplifies creation and manages ongoing bid, budget, and keyword optimization so SB earns its spend and builds your brand presence.
Sponsored Display extends your reach to audiences beyond active search. Xnurta manages SD bid optimization and targeting rules, including inventory-aware controls that pause ads when stock runs low and protect your spend efficiency.
Goal Zero was losing ground to competitors with below-target ROAS and lagging branded search. Xnurta deployed AMC Hub across 97 custom audience segments and grew sales 30%+ year over year.
Greenworks needed to unlock new customer segments on Amazon without increasing budget. Xnurta's full-funnel AMC + DSP strategy drove double-digit growth across every key metric.
Zenith International wanted to sharpen audience targeting across Amazon DSP for their brand clients. Xnurta's AMC Hub layered in custom segmentation and overall ROAS jumped 25%.
The strongest Amazon advertisers run DSP as part of a connected strategy. DSP reaches and retargets high-value audiences across the web. Sponsored Ads captures the conversion. AMC Hub provides the measurement and audience intelligence that makes both perform better. Together, they cover the full funnel.
Xnurta supports Sponsored Products, Sponsored Brands, and Sponsored Display. AI optimization runs across all three ad types, covering bidding, budget, targeting, and campaign structure.
You configure the parameters for each AI Action: bid ranges, budget caps, and keyword controls. The AI then runs continuously within those boundaries, making hourly adjustments to improve ROAS and reduce wasted spend. Every decision is logged with a plain-language explanation.
Amazon's native console updates bids once daily and has no automated keyword harvesting, no budget intelligence, and no cross-campaign optimization. Xnurta adjusts bids hourly using Amazon Marketing Stream data, automatically moves high-performing keywords from auto to manual campaigns to improve ad relevance and conversion rates, concentrates daily budgets in high-converting windows to reduce ACOS, and tracks Share of Voice across marketplaces.
Most platforms offer AI or rules-based automation. Xnurta runs both at the action level within the same managed group: AI on bids, rules on budgets, in the same campaign, at the same time. Xnurta also covers 11 optimization actions across all four campaign levers, compared to the three or four most competitors offer. Every AI decision is explained in plain language.
Yes. Xnurta supports multi-account management. Agencies can manage campaigns across multiple client stores from a single platform, with cross-store reporting and bulk operations that scale across accounts.
Book a demo and see how Xnurta improves campaign performance, reduces wasted spend, and cuts the time your team spends managing it all.