Amazon Advertising
‑powered from the ground up.Xnurta brings together Sponsored Ads, DSP, and Amazon Marketing Cloud in one connected platform. AI runs the execution. You run the strategy.
Trusted by leading brands and agencies
‑winning AIWhat brands and agencies achieve with Xnurta.
Sponsored Ads, DSP, and AMC are powerful tools. But managed in isolation, none of them gives you the full picture. Budgets don't optimize across channels. Audiences get built on assumptions. And your team is handling execution rather than focusing on strategy.
Xnurta for Amazon Advertising
Your customers discover, compare, and buy on their own terms. Xnurta makes sure your advertising is there for all of it, with AMC intelligence making every part of your program smarter.
Amazon Marketing Cloud holds the most granular advertising data available. AMC Hub makes it accessible to your whole team: full-funnel attribution, custom audience creation, and path-to-conversion analysis, without waiting on a data team.
Xnurta's managed Amazon DSP service reaches your audiences across Amazon inventory, Prime Video, and beyond. It’s powered by AMC audiences, not broad assumptions. Active AI optimization after launch means ROAS and TROAS keep improving, not just at setup.
11 AI Actions manage your Sponsored Products, Sponsored Brands, and Sponsored Display campaigns 24/7, shifting budget toward your highest-converting placements, harvesting keywords automatically, and pacing spend so you never cap out when it counts. Better ROAS, lower ACOS, less manual work.
Your Sponsored Ads, DSP inventory, and AMC data come together in one place from the moment you go live. No manual reconciliation between tools, no gaps in visibility.
Define your bid ranges, budget limits, and audience priorities. Xnurta optimizes within them, no black box, no surprises.
Audiences are created, attribution is modeled, and performance signals are generated automatically from your actual AMC data. The insight feeds every part of the platform.
11 AI Actions execute across Sponsored Ads and DSP, 24/7. Every decision logged, every change visible.
Real results from teams running Amazon advertising with Xnurta.
Goal Zero was losing ground to competitors with below-target ROAS and lagging branded search. Xnurta deployed AMC Hub across 97 custom audience segments and grew sales 30%+ year over year.
Greenworks needed to unlock new customer segments on Amazon without increasing budget. Xnurta's full-funnel AMC + DSP strategy drove double-digit growth across every key metric.
Zenith International wanted to sharpen audience targeting across Amazon DSP for their brand clients. Xnurta's AMC Hub layered in custom segmentation and overall ROAS jumped 25%.
Xnurta is an AI-powered Amazon advertising management platform that connects Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud into one system. It automates 80 to 90% of bidding, budgeting, and optimization tasks using 11 AI Actions, while giving teams full-funnel intelligence through AMC Hub without requiring SQL or specialist data skills. The result is better performance across ROAS, TACoS, and new-to-brand growth, with significant time savings on campaign management.
A full-funnel Amazon strategy means reaching your customers at every stage of their journey, not just at the moment they're searching to buy. Sponsored Ads capture demand when intent is highest. DSP reaches audiences across Amazon and beyond, building familiarity before the purchase decision. AMC provides the measurement layer that shows how all of it works together: which channels drove new customers, which combinations deliver the best return, and where budget should move next. Xnurta manages all three in one connected platform.
Xnurta's AI Actions run continuously across your Sponsored Ads and DSP campaigns, making bid adjustments, keyword decisions, budget allocations, and placement optimizations 24/7. Unlike manual management, which responds to performance data after the fact, Xnurta's AI acts on signals in near real time, moving spend toward what's working and pulling back from what isn't. Every action is logged and visible, so your team stays in control of strategy while AI handles execution.
Most Amazon advertising platforms focus on Sponsored Ads automation or broad multi-network coverage. Xnurta is built specifically for the full Amazon advertising stack, with particular depth in Amazon Marketing Cloud. Xnurta is the first certified AMC Service Provider globally, and AMC Hub gives teams full-funnel attribution, custom audience creation, and path-to-conversion analysis without needing a data engineer. Combined with managed DSP and AI-powered Sponsored Ads management, it's the only platform built to run all three layers as one connected system.
Yes. Xnurta works with both brand-side retail media teams and agencies managing Amazon programs across multiple clients. Agencies get multi-account management, scalable AI optimization, AMC capabilities they can deliver to clients without building specialist infrastructure, and reporting tools that cut time spent on manual reviews. If you're evaluating Xnurta for agency use, mention it when you book a demo and the conversation will be tailored accordingly.
Your Amazon account is connected in just a few clicks, with data following in as little as two days. Xnurta is here to ensure you’re set up for success; helping you audit, onboard and set your account up for success. Measurable impact is usually seen within 4-8 weeks of connection, depending on account complexity.
See what a connected Amazon program looks like. Book a demo and we'll show you.
