Perspectives, strategies, and insights to shape your growth. Learn how to get the best out of advertising on Amazon, Walmart, Criteo, and more.
Why Your Amazon Ads AI Needs to Show Its Work
Stop relying on black-box AI for Amazon Ads. Learn why transparent, glass-box AI analysis is the new performance standard for retail media teams.
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Seven Xnurta Product Updates That Shipped in June
Explore seven Xnurta updates from June, including Custom Metrics, ROAS Priority Mode, AMC 1P Data uploads, and expanded DSP and marketplace support.
The 70/20/10 Budget Framework: How to Allocate Retail Media Spend in the AI Era
The 70/20/10 framework gives retail media teams a principled way to allocate budget across proven tactics, scaling tests, and AI experimentation — without gambling core performance.
Prime Day Didn't End on June 26
Up to half of a Prime Day cohort's lifetime value is captured in the 30 days after the event. Four plays to run now, while everyone else's war room comes down.
On-Site, Off-Site, In-Store: Which Parts of Your Retail Media Are Most at Risk From AI?
Not all retail media investment is equally exposed to AI disruption. Kiri Masters ranks on-site, off-site, and in-store media by vulnerability, and explains which strategies remain defensible.
What Is a Single-SKU Shopping Mission And What Does It Mean for Your PDP?
AI-enabled shoppers skip your homepage, search bar, and sponsored placements, arriving directly on your PDP already decided. Here's what the single-SKU shopping mission means for your retail media strategy.
The Honest Prime Day Post-Mortem
Your Prime Day wrap-up deck is probably telling you a comforting story. Here's why GMV, ROAS and SOV mislead, and the seven metrics that measure what actually happened.
From AMC Data to Action: The ACE Framework for Amazon Marketing Cloud
Fix your "now-what" problem with the ACE framework. Learn to turn Amazon Marketing Cloud data into actionable media moves—no SQL required.
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