Walmart Advertising
Your Walmart campaigns should be performing better and demanding less of your time. Xnurta handles the optimization, automation and reporting, giving you stronger results without the manual effort.
Trusted by leading brands and agencies
More campaigns, more bid decisions, more time staring at dashboards. Manual Walmart Connect management was never built to scale, and your campaign performance pays the price. Your time is better spent on strategy. Xnurta handles the rest.
Xnurta for Walmart Advertising
Xnurta is your AI teammate for Walmart Connect. It handles bid optimization, campaign management, automation, and reporting across Sponsored Products, Sponsored Brands, Sponsored Videos, and Onsite Display. Continuously. In the background. While you focus on growth.
AI-Powered Optimization
Every bid decision matters, and there are thousands of them every day. Xnurta's AI reads where, when, and how your ads are performing and adjusts continuously, so your budget finds the positions that actually convert. You set the guardrails. It does the rest.
The AI adjusts by placement, format, and time of day, capturing demand when it's there and pulling back when it isn't.
Xnurta surfaces high-performing search terms from your auto campaigns and promotes them where they'll have the most impact, whether that's an existing ad group or a new campaign entirely.
Bid dayparting lets you push harder during your peak windows and ease off when it's quieter, based on your experience and business rhythm.
You define the parameters. The AI optimizes within them. Full control, less manual work.
Full campaign management
Managing Walmart Connect natively means a separate console, a separate workflow, and starting from scratch every time. Xnurta removes all of that. Your entire Walmart Connect operation managed from one platform, from first campaign to full-scale.
Sponsored Products, Sponsored Brands, Sponsored Videos, and Onsite Display, created, edited, and optimized without leaving the platform.
Xnurta surfaces high-performing search terms from your auto campaigns and promotes them where they'll have the most impact, whether that's an existing ad group or a new campaign entirely.
Adjust keyword bids and toggle products across multiple campaigns in a single action. No more one‑at‑a‑time edits.
Copy campaigns across advertiser accounts at scale, with the control and visibility your clients expect.
Advanced Reporting
Most reporting tells you what happened. Xnurta tells you what to do next. Granular ad data, store performance, and industry benchmarks in one place, with the tools your team needs to move from insight to action fast.
Keyword-level reporting, new-to-brand metrics, and product-level views give you the granularity to see exactly what's driving results and what's draining budget.
Custom collaborative dashboards with flexible access controls, so the right people see the right data without version-control chaos.
Data Hub automates delivery on a schedule, so your dashboards are always current and your team spends less time pulling reports.
Every action taken by an operator, AI, automation rule, or the Walmart console is tracked, so you always know what changed and why.
Set the rules. Walk away. Check back when it matters.
The best-run Walmart campaigns don't need constant attention. They need the right rules and a platform smart enough to follow them. Xnurta's automation runs bid management, budget pacing, and timing across every campaign, quietly, in the background.
Set bid, budget, and timing rules at campaign, keyword, or product level, and know they're executing correctly even when you're not watching.
Budget dayparting allocates your daily spend across time slots based on your strategy, so peak windows get the budget they deserve.
Placement rules shift spend toward your best-performing positions based on historical performance. Less guesswork, better returns.
Build a campaign strategy once, save it as a template, and reuse it across future campaigns and major retail events. Less setup time, more consistency.
Xnurta supports Sponsored Products, Sponsored Brands, Sponsored Videos, and Onsite Display on Walmart Connect. You get full campaign creation, editing, and optimization across all supported formats from a single platform. No need to log into Walmart Ad Center for day-to-day management.
Walmart's first-price auction means you pay exactly what you bid, so every bid decision has a direct impact on your returns. Xnurta's AI adjusts bids continuously based on placement, time of day, and performance signals, within the guardrails you define.
Yes. Xnurta manages both channels from a single platform, with the same AI optimization logic, rules-based automation, and campaign management tools applying to both. You're not maintaining two separate workflows or two separate sets of rules.
Keyword-level performance data, new-to-brand metrics, product-level performance views, and campaign status filtering, all in one place. Custom dashboards support up to 50 collaborators, and the Data Hub automates data delivery so your team always has what they need without pulling it manually.
Yes, and it will respect them. Any manual changes made in the Amazon Ad Console are reflected in the platform within 15 to 60 minutes. It doesn’t override manual edits. Your team also sets the guardrails it works within: bid ceilings, budget caps, target exclusions and performance parameters.
Every action it takes is logged with a plain-language explanation: what changed, what triggered it, and what it was targeting. The full audit trail is available at any time, across every campaign.
Xnurta identifies high-performing search terms from your auto campaigns and surfaces them for you to act on, adding them where they'll have the most impact, whether that's an existing ad group or a new campaign entirely.
Fast. Xnurta connects directly to Walmart Connect via API and syncs your existing campaigns and data. Most advertisers are up and running within a few days, with AI optimization active from day one.
Xnurta integrates with Walmart Connect's advertising API, giving you access to Walmart's shopper data signals for campaign targeting and optimization. This includes the audience and placement data available through the Walmart Connect platform.
See what Xnurta does for your Walmart Connect campaigns.
