Modifies bids for top-of-search, product pages, and rest-of-search placements based on where your ads convert best, prioritizing high-performing positions.

Adjusts bid levels hour by hour based on conversion patterns, raising them during peak times and lowering them during slower periods.

Adjusts your baseline bid up or down based on target performance, finding the price point that hits your goals efficiently.

Distributes daily budget across 24 hours based on conversion patterns, allocating more during peak periods and less during slower times.

Increases daily budgets for high-performing campaigns up to your set percentage, ensuring you don't miss sales opportunities during performance peaks.

Shifts budget from underperforming campaigns to high-performers within your total budget cap, keeping spend constant while improving overall efficiency.

Identifies high-performing search terms and adds them as new keyword or product targets, capturing proven demand with more control.

Adds poor-performing search terms as negatives to prevent wasted spend, while keeping your keyword and product targets active.

Pauses underperforming keyword and product targets to preserve budget for higher performers, improving overall campaign efficiency.

Pauses promoted products with low inventory or poor ad performance, preventing wasted budget on items that can't ship or convert.

Pauses campaigns or ad groups that consistently underperform against your targets, reallocating budget to better opportunities automatically.