Xnurta AMC Hub unlocks Amazon Marketing Cloud for your whole team. Full-funnel insights, custom audiences, and campaign-level precision. Your team can act on AMC intelligence from day one.
Trusted by leading brands and agencies
We're proud to have been Amazon's first certified AMC Service Provider. And we didn't stop there.
Why AMC Hub exists
Getting real answers from AMC takes technical expertise, data analyst time, and hours of manual work. The data is there. The insight rarely makes it out.
Xnurta AMC Hub turns AMC into a superpower, letting you build targeted audiences and act on insights across your entire Amazon Ads strategy.
See the full path from first ad to purchase. Understand which campaigns are actually earning their budget, and reallocate with confidence.
Identify your highest-converting audience segments and build custom audiences directly from your AMC data. Deploy to Sponsored Ads or DSP.
Find out which campaigns are growing your reach and which are hitting the same shoppers twice. Budget decisions grounded in real data, not assumptions.
Go beyond ROAS. Understand customer lifetime value, what it costs to acquire customers versus what they return, and which search terms are bringing in first-time buyers.
Most tools show you how your ad types are performing. Xnurta shows you how your products and campaigns are performing. That difference is where better decisions get made.
Forget the manual exports. Select your model, set your parameters, and get your data. The full customer journey from first impression to purchase, surfaced in a click.
10 pre-built analytics models covering the full range of AMC intelligence. Your models update automatically every month. You never have to re-run a query.
Build custom audiences from your AMC data and activate them across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. A few clicks from insight to action. And you don't need to be running Amazon DSP to get started. AMC Hub is available to Sponsored Ads advertisers too.
Standard AMC time frames are fixed. Xnurta isn't. Set audience windows down to the exact day, so your targeting aligns with your campaign calendar: a product launch, a Prime Day window, a post-event follow-up.
No. Amazon expanded AMC access to Sponsored Ads users in 2024, and Xnurta AMC Hub supports both. You don't need a DSP account to access the full model gallery or build custom audiences.
None. The drag-and-drop interface handles everything. Select your model, set your parameters, and the analysis runs automatically.
Automatically, every month. You don't need to re-run queries or pull data manually. When you open AMC Hub, your models are already current.
Yes. AMC Hub supports multi-account management, making it well-suited for agencies running AMC across a portfolio of clients.
Through your authorized Amazon Advertising account. You connect your account on the Xnurta platform and select your AMC instance. All data access operates within Amazon's privacy-safe clean room environment.
See what AMC Hub surfaces for your campaigns.
