Perspectives, strategies, and insights to shape your growth. Learn how to get the best out of advertising on Amazon, Walmart, Criteo, and more.
On-Site, Off-Site, In-Store: Which Parts of Your Retail Media Are Most at Risk From AI?
Not all retail media investment is equally exposed to AI disruption. Kiri Masters ranks on-site, off-site, and in-store media by vulnerability, and explains which strategies remain defensible.
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What Is a Single-SKU Shopping Mission And What Does It Mean for Your PDP?
AI-enabled shoppers skip your homepage, search bar, and sponsored placements, arriving directly on your PDP already decided. Here's what the single-SKU shopping mission means for your retail media strategy.
The Honest Prime Day Post-Mortem
Your Prime Day wrap-up deck is probably telling you a comforting story. Here's why GMV, ROAS and SOV mislead, and the seven metrics that measure what actually happened.
From AMC Data to Action: The ACE Framework for Amazon Marketing Cloud
Fix your "now-what" problem with the ACE framework. Learn to turn Amazon Marketing Cloud data into actionable media moves—no SQL required.
Amazon Prime Day 2026: Mid-June Search Trends & Intent Strategy
Prepare for Prime Day 2026 with our analysis of June search data. Learn how to align ad spend with consumer intent to maximize profitability before the rush.
Why Your ROAS Should Climb, Not Fall, Across Prime Day's 96 Hours
Each day of Prime Day 2026 is doing a different job. Here's how to choreograph spend across the four days, and what you can still adjust mid-event.
The AI Traffic Attribution Blind Spot in Your Retail Media Analytics
Up to 70% of AI-referred retail traffic arrives without a referral tag and is counted as direct. Your budget decisions are being made on incomplete data. Here's what's really happening.
5 Prime Day Moves You Can Still Make Before June 23
Deal deadlines have passed, but the highest-leverage Prime Day 2026 moves are still on the table. Five things to fix in the final week before the event opens.
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