Perspectives, strategies, and insights to shape your growth. Learn how to get the best out of advertising on Amazon, Walmart, Criteo, and more.
Amazon Prime Day 2026: Mid-June Search Trends & Intent Strategy
Prepare for Prime Day 2026 with our analysis of June search data. Learn how to align ad spend with consumer intent to maximize profitability before the rush.
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Why Your ROAS Should Climb, Not Fall, Across Prime Day's 96 Hours
Each day of Prime Day 2026 is doing a different job. Here's how to choreograph spend across the four days, and what you can still adjust mid-event.
The AI Traffic Attribution Blind Spot in Your Retail Media Analytics
Up to 70% of AI-referred retail traffic arrives without a referral tag and is counted as direct. Your budget decisions are being made on incomplete data. Here's what's really happening.
5 Prime Day Moves You Can Still Make Before June 23
Deal deadlines have passed, but the highest-leverage Prime Day 2026 moves are still on the table. Five things to fix in the final week before the event opens.
The 5 Conditions That Turn a Retail Trend Into a Revolution
Retail revolutions follow a pattern. Kiri Masters breaks down the 5 conditions driving the AI-enabled shopping shift, and what it means for your strategy.
Prime Day 2026 Strategy: Why the Standard Playbook Is a Fossil
Prime Day 2026 isn't the event your checklist was built for. Three structural changes have rewritten the rules. Here's what changed and what to do about it.
The Retail Media AI Benchmark: Accuracy Separates the Real from the Hype
We tested 4 AI agents on 91 real Amazon ad workflows. The Xnurta Insight Agent hit 86.1% data accuracy. The strongest foundation model: 35.3%. Here's what that gap means for your campaigns.
Stop Digging Through Data. Meet The Xnurta Agent.
The Xnurta Agent answers your Amazon Ads performance questions in plain English; instantly, accurately, and on live data. No spreadsheets. No guessing. Just answers.
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