The Retail Media Edge

AI Amazon keyword strategy: how AI-powered keyword tools improve ASIN-level visibility, reduce manual tracking inefficiencies, and optimise ad spend across large Amazon product catalogs.

Amazon's COSMO algorithm matches keywords to search intent rather than just text. Learn how to adapt your keyword strategy to rank for what shoppers mean, not just what they type.

AI Amazon advertising strategy in practice: how a top yoga brand used Xnurta to move beyond search term data and optimize multi-variant ASIN campaigns for stronger ad performance.

Xmars officially rebrands to Xnurta, reflecting a shift to agentic AI that autonomously optimises retail media campaigns in real time. Here is what the rebrand means and what changed.

Xnurta SOV Insights tracks your Amazon Share of Voice in real time, showing brand visibility against competitors in search results so you can make data-driven decisions on ad strategy.

AMC budget optimization uses Amazon Marketing Cloud event-level signals to distribute ad spend more efficiently and improve Sponsored Ad conversion rates. Here is how it works in practice.

Xnurta wins two 2024 Amazon Ads Partner Awards: Technology Innovation for the second consecutive year and the Beyond the Funnel Innovation Award for the first time.

Amazon unBoxed 2024: how Xnurta is making AMC accessible with no-code audience tools, Markov chain attribution, and first-party data activation for every advertiser.