Criteo Advertising
Xnurta connects your Criteo campaigns to give you a connected view of all your retail media. Run smarter bids, sharper reporting, and consistent automation across 235+ retailers.
Advertise everywhere your customer shop
Another console. Another workflow. Another report that doesn’t connect to the rest of what you’re running. The opportunity is huge. The overhead doesn’t have to match it.
Xnurta for Criteo Advertising
Xnurta brings your Criteo campaigns into a single AI-driven platform alongside all your other retail media. Manage bids, budgets, and reporting across 235+ retailers without switching tools or stitching exports. Automation rules carry across every channel.
Your campaigns get smarter and your workflow gets simpler, because everything’s connected.
Xnurta automatically adjusts your bids by time of day across line items, keywords, and products, so your ads push harder when shoppers are most active and pull back when they’re not. Better ROAS from the same budget.
Allocate your daily budget across time slots by percentage or fixed value at campaign or line item level. Your spend lands during high-conversion windows instead of running out before your busiest hours.
Set automation templates that increase or decrease bids based on real performance data. Define the thresholds. Xnurta does the adjusting, continuously.
NTB metrics and video performance data that Criteo’s native console doesn’t provide: new-to-brand units, orders, and sales, plus video completion rates and viewable impressions. Know where you’re growing share and where you’re losing it.
Every campaign, line item, promoted product, and keyword in a single view. Compare performance across time periods, filter by retailer or campaign status, and drill into any line item for a granular view.
Slice your data by products, retailers, and attribution windows. Cut the time spent digging through exports and spend it acting on what the data’s telling you.
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Adjust budgets and attribution windows across your entire Criteo operation in bulk. What used to take hours takes seconds.
Keep your campaign structure aligned with where performance is going, not where it was last week. Bulk-edit budgets and optimization settings across line items in one pass.
Fine-tune placement bid multipliers across pre-event, live, and post-event periods to maximize viewability and pacing. Your spend lands when it has the most impact.
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NTB metrics, video performance, and keyword-level data with multi-store filtering. None of it available natively. All of it in Xnurta.
Edit budgets, bids, product availability, and attribution windows across campaigns and ad groups at once. What used to take an afternoon takes minutes.
Build rules that run across Criteo, Amazon, and Walmart campaigns from one place. Cross-network automation isn’t something Criteo’s native console can do. It’s something Xnurta was built for.
Xnurta is a third-party retail media management platform that connects to Criteo via API, giving brands and agencies a unified place to manage Criteo campaigns alongside Amazon and Walmart advertising. It adds automation, bulk controls, and reporting depth that aren’t available in Criteo’s native console.
Xnurta’s Criteo integration lets you manage Criteo campaigns as part of your connected retail media operation. It adds rules-based automation including dayparting bid and budget rules, bulk campaign management, and expanded reporting including NTB metrics and video performance data that Criteo’s native console doesn’t provide.
Xnurta’s Criteo integration gives you access to 235+ retailers via Criteo’s retail media network, spanning the US, Canada, UK, France, Germany, Austria, Italy, Spain, Netherlands, and Belgium. In the US, retailers include Best Buy, Costco, Target, Ulta, and Walgreens.
Xnurta supports Onsite Sponsored Products and Onsite Display, including Onsite Video via Preferred Deals buy type. Offsite campaigns are not currently supported via the Criteo API.
Xnurta adds three capabilities that Criteo’s native console doesn’t offer: expanded metrics including NTB, video, and keyword-level performance reporting with multi-store filtering; bulk controls to edit budgets, bids, and attribution windows across campaigns at once; and cross-network automation with rules that run across Criteo, Amazon, and Walmart campaigns from a single platform.
Yes. Xnurta manages Amazon Sponsored Ads, Amazon DSP, Amazon Marketing Cloud, Walmart Connect, and Criteo from a single platform. That means one workflow, one reporting view, and the ability to carry automation rules across all three networks.
Xnurta supports three types of automation rules for Criteo: dayparting bid rules that adjust bid coefficients by time period at line item, keyword, or product level; dayparting budget rules that allocate daily spend across time slots by percentage or fixed value; and performance-based bid adjustment rules that increase or decrease bids based on historical performance thresholds. All rule changes sync to Criteo in real time.
Find out what Xnurta can do for you.