Amazon DSP Management
Xnurta's Amazon DSP managed service reaches your audiences across Amazon and beyond. AI executes continuously. Performance improves without you having to chase it.
A new operating model for retail media
DSP gives you access to Amazon's full ad inventory and your most valuable audiences. But without the right data and the right partner, most of that potential goes unrealized.
Broad targeting, unclear attribution, and passive managed services all get in the way.
Xnurta is built to change that.
Xnurta for Amazon DSP
Xnurta runs your DSP investment across Amazon's full programmatic inventory. AMC audience intelligence drives targeting. AI optimizes bids, budgets, and delivery every day. You get reach, attribution, and a managed service that doesn't stop at launch.
Your ads run across Amazon's full programmatic inventory: owned properties like Amazon.com, the app, IMDb and Prime Video, plus Amazon Publisher Direct, open exchange, and private marketplace deals. Buyers on CNN, Yahoo or the Weather Channel see your brand too. The inventory is vast. The targeting doesn't have to be broad.
Most DSP providers watch the numbers. Xnurta changes them. AI runs continuously across your campaigns, adjusting bids, reallocating budgets, harvesting high-engagement audiences, and refining targeting settings. All driven by live performance signals, not last week's data.
Audience harvesting identifies your best-performing segments and builds new line items automatically. You scale what's working without having to find it first.
Xnurta DSP reporting goes beyond impressions and frequency. Full-funnel attribution models surface the path from first ad exposure to purchase. You see which audiences convert, which placements drive new customers, and where your budget is working hardest.
Pre-built AMC models update automatically every month. Path to Conversion, Multi-Touch Attribution, Unique Reach. No re-running queries.
DSP + AMC
DSP campaigns built on AMC audiences perform differently. AMC tells you which audiences convert, which channels drive new customers, and where your budget works best. That intelligence feeds directly into your DSP targeting. No export. No lag.
The strongest Amazon advertisers run DSP as part of a connected strategy. DSP reaches and retargets high-value audiences across the web. Sponsored Ads captures the conversion. AMC Hub provides the measurement and audience intelligence that makes both perform better. Together, they cover the full funnel.
A lot of brands hold off on DSP because they're not sure where to start, or they don't have creative assets in the right formats. Neither should stop you. As an Amazon Ads Advanced Partner, we'll pull the right levers to get you started. And if you're an agency bringing DSP to clients, we scale with you across accounts.
What we can help with:
Goal Zero was losing ground to competitors with below-target ROAS and lagging branded search. Xnurta deployed AMC Hub across 97 custom audience segments and grew sales 30%+ year over year.
Greenworks needed to unlock new customer segments on Amazon without increasing budget. Xnurta's full-funnel AMC + DSP strategy drove double-digit growth across every key metric.
Zenith International wanted to sharpen audience targeting across Amazon DSP for their brand clients. Xnurta's AMC Hub layered in custom segmentation and overall ROAS jumped 25%.
Sponsored Ads are keyword and ASIN-based. They appear in Amazon search results and on product pages. Amazon DSP is programmatic. It reaches audiences based on their behavior and intent, on Amazon and across the web. One converts demand. The other builds it.
You don't need AMC to start. But the combination is significantly more powerful. AMC data lets us build precise audiences from your actual purchase and engagement history, rather than relying on broad behavioral segments.
There's no hard minimum, but to run two targeting tactics effectively we typically recommend at least $5,000 per month. For video and streaming TV campaigns, $10,000 per month gives you meaningful reach. We'll help you find the right entry point.
The native Amazon DSP console has real limitations: basic reporting, no bulk creation, no custom labeling, no AI optimization. Xnurta adds continuous AI optimization across bids, budgets, audiences, and targeting, plus AMC-integrated reporting and a managed service team that stays active after launch.
Most DSP providers run campaigns. Xnurta connects DSP to your full Amazon strategy. AMC audience intelligence feeds directly into targeting. AI optimization runs continuously. Full-funnel attribution shows you exactly what DSP is contributing.
See how Xnurta's Amazon DSP managed service reaches the right audiences and keeps performance improving with AI that never stops.