AI retail media management platform

Your retail media,
run intelligently.

Your retail media, run intelligently.

Xnurta is your AI teammate for retail media. It handles buying, execution and optimization across Amazon, Walmart and Criteo so you can prioritize smarter and move faster.

Xnurta AI retail media management dashboard interface showing AI optimization controls for bid boosting, budget boosting, bid dayparting, and keyword negating, a product list of watches with ratings and prices, and a blue bar chart.

Trusted by leading brands and agencies

Goal Zero brand logo in white text.
Greenworks brand logo with stylized leaf and text.
Jackery company logo in white text.
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Most retail media platforms

tell you what to do.

None of them do it.

More data. More recommendations. More complexity behind every dollar spent.
Brands and agencies managing large ad budgets need more than ideas.
They need trusted execution, with the control to perform at scale.

A new operating model for retail media

Human strategy.
Continuous AI execution.

Xnurta connects your retail media signals, builds full-funnel intelligence, and handles buying and optimization continuously on your behalf.

0
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3
01
Connect

Set your preferences.
AI does the rest.

Continuously optimizes bids, budgets and targeting across your retail media networks, capturing demand as it shifts, without manual intervention.

02
Understand

See the full Amazon funnel.
Then act on it.

Sponsored Ads, Amazon DSP and AMC in one unified view. You know exactly what's driving performance and where to invest next.

03
Execute

One platform.
Every network.

Manage Amazon, Walmart and Criteo in one place. No duplicate workflows. No starting from scratch on each channel.

Transparent

Controllable

Always on

AI that executes,
not just recommends.

Most platforms give you the insights and leave the execution to you.
Or worse still, they operate in a black box. Xnurta's different. 

Built with retail media specialization, not generic automation,
Xnurta executes continuously within the parameters and guardrails you define.
Every decision is visible, explainable and aligned to your preferences.

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Real results. Real customers.

What brands and agencies achieve with Xnurta.

408%

increase in ad-attributable sales

63%

ROAS growth

90%

of optimization tasks automated

90%

reduction in reporting time

Results based on sharable customer outcomes and observed platform impact

Powered by award-winning AI

2M+

AI optimization decisions a day

50K+

daily targeting decisions

4M+

ASINs advertised

23K+

stores powered

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Customer stories

How Goal Zero Achieved 30% Sales Growth with AMC Hub

Goal Zero was losing ground to competitors with below-target ROAS and lagging branded search. Xnurta deployed AMC Hub across 97 custom audience segments and grew sales 30%+ year over year.

How Greenworks Achieved 20% Growth with Full-Funnel Amazon Ads

Greenworks needed to unlock new customer segments on Amazon without increasing budget. Xnurta's full-funnel AMC + DSP strategy drove double-digit growth across every key metric.

How Zenith International Drove 20% More Sales While Cutting DSP Spend

Zenith International wanted to sharpen audience targeting across Amazon DSP for their brand clients. Xnurta's AMC Hub layered in custom segmentation and overall ROAS jumped 25%.

What do Xnurta customers say?

"Xnurta has been a game-changer for Goal Zero. After struggling with previous agencies to achieve our target ROAS, Xnurta not only helped us reach it but surpassed expectations, elevating our TROAS by an impressive 80%."
Jesse Nuttal
Head of Ecommerce
"Their intuitive Smart Creation and AI Autopilot tools are unlike anything we've used before. Xnurta outperformed other tools we've tried. Their advanced technology has truly set a new standard for our team."
Amber Liddell
Partner, Sunnydaze Decor
"Xnurta transformed our Amazon advertising into a powerful growth engine. The platform's AI capabilities and strategic insights have been instrumental in driving our results."
Jimmy Jun
Amazon Advertising Lead, Greenworks
"Using Audience Segment Insights with Xnurta's guidance opened up new doors for us. We're uncovering valuable audiences that had previously been off our radar. It's reshaped how we view our advertising strategy entirely."
Stella He
Digital Sales Director, Jackery USA
"It was a big challenge for us to attribute sales to brand marketing investment. AMC empowered cross-channel attribution in a very distinct way, helping us make more scientific decisions on brand promotion."
Felix Fu
Director, Orolay

For brands & agencies with serious retail media ambition.

How brands use Xnurta
More performance.
Less execution overhead.
When retail media spend and complexity grow, eCommerce teams use Xnurta to add the execution depth needed to keep performance moving.
Improve scaled return on investment
Build a full-funnel retail media strategy grounded in consumer intelligence
Scale performance without scaling specialized headcount
How agencies use Xnurta
Xnurta becomes the buying layer your agency runs on.
From boutique specialists to global players, agencies use Xnurta to handle retail media buying and execution across their client base. Your team stays focused on planning, strategy and the relationships that grow the business.
Run more accounts without proportionally growing your team
Deliver consistent, measurable performance across your client base
Turn Xnurta’s AI transparency into client trust
We don’t compete with your agency. We make it sharper.

For brands & agencies with serious retail media ambition.

How brands use xnurta
More performance.
Less execution overhead.
When retail media spend and complexity grow, eCommerce teams use Xnurta to add the execution depth needed to keep performance moving.
Improve scaled return on investment
Build a full-funnel retail media strategy grounded in consumer intelligence
Scale performance without scaling specialized headcount
How agencies use xnurta
Xnurta becomes the buying layer your agency runs on.
From boutique specialists to global players, agencies use Xnurta to handle retail media buying and execution across their client base. Your team stays focused on planning, strategy and the relationships that grow the business.
Run more accounts without proportionally growing your team
Deliver consistent, measurable performance across your client base
Turn Xnurta’s AI transparency into client trust
We don’t compete with your agency. We make it sharper.

See it to believe it.

Most platforms give you the insights and leave the execution to you.
Or worse still, they operate in a black box. Xnurta's different. 

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