Retail media management platform
Xnurta is the retail media management platform for Amazon, Walmart and Criteo.
You set the strategy. The platform handles the execution.
Built for the problems retail media teams actually face
Retail media teams are stretched across networks, consoles and reporting tools. Xnurta pulls it together so you can focus on strategy.
Manual bid adjustments, budget pacing and campaign updates take hours your team doesn't have. Xnurta automates the execution layer so your team focuses where it matters. Campaigns launch faster. Nothing falls through the cracks.
You define the parameters. The platform works within them.
When campaign data lives across separate consoles, you spend more time assembling the picture than acting on it.
Xnurta brings every network into one environment. See what is working, understand why, and act on it the same day.
Pulling data, formatting outputs and building client decks takes time your team does not have.
The AI Reporting Agent generates professional reports automatically, from daily snapshots to full quarterly business reviews.
Built for the problems retail media teams actually face
Xnurta is built for the complexity of Amazon, and extends that foundation across your other retail media networks.
The full Amazon funnel. Managed from A to Z.
Sponsored Ads, DSP and Amazon Marketing Cloud, all connected in one place. Full-funnel visibility, AI-powered optimization, and no-code AMC intelligence for audience creation and measurement.
Manage Walmart Connect campaigns with AI-powered bid optimization, keyword harvesting, budget dayparting and bulk campaign management. No console switching required.
Connect Criteo campaigns across 235+ retail media networks within Xnurta. Rules-based automation handles bid and budget adjustments. Bulk campaign management and unified campaign reporting keep everything in one place.
Why it's different
Most retail media tools were built to surface information.
Xnurta was built to run the operation.
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Networks, data, campaigns, reporting and optimization all operate within one platform. No data stitching. No switching consoles. Retail media that scales without adding complexity.
Xnurta is built specifically for retail media, not adapted from a broad omnichannel stack. Deeper functionality for the signals, formats and behaviors that drive commerce results. Generalist tools don't come close.
Direct API integrations with each network. Changes made in native consoles are reflected in Xnurta within minutes, and vice versa. The platform sits on top of what you already do.
Role-based access, audit history and automated workflows let enterprise teams manage complex retail media campaigns with confidence. Agencies get clean controls across every client account.
Outcomes from brands and agencies using Xnurta.
Goal Zero was losing ground to competitors with below-target ROAS and lagging branded search. Xnurta deployed AMC Hub across 97 custom audience segments and grew sales 30%+ year over year.
Greenworks needed to unlock new customer segments on Amazon without increasing budget. Xnurta's full-funnel AMC + DSP strategy drove double-digit growth across every key metric.
Zenith International wanted to sharpen audience targeting across Amazon DSP for their brand clients. Xnurta's AMC Hub layered in custom segmentation and overall ROAS jumped 25%.
Powered by AI
Xnurta's AI reads performance signals across your campaigns and takes action: adjusting bids, budgets, targeting and structure within the parameters you set. Continuous optimization without continuous manual effort.
Find out what Xnurta can do for your retail media.
Xnurta is a retail media management platform for Amazon, Walmart and Criteo. One connected environment for campaign management, performance reporting and continuous optimization. Your team sets the strategy. The platform handles the execution.
Xnurta connects Amazon Sponsored Ads, Amazon DSP, Amazon Marketing Cloud (AMC), Walmart Connect and Criteo.
The platform is the connected environment for running retail media campaigns across networks. The AI is the engine that powers continuous optimization within it. This page covers what the platform does. The AI Tech page covers how the intelligence works.
Xnurta connects to each retail media network through direct API integrations. Two-way compatibility means changes made in native ad consoles are reflected in Xnurta within minutes, and vice versa. Teams can work in either environment without campaigns falling out of sync.
Yes. Xnurta is backed by retail media specialists, not just software. Expert support, onboarding and managed services are available alongside the platform, so brands scale quickly and agencies win more sophisticated clients.
Yes. Xnurta is used by enterprise brands and the agencies managing retail media on their behalf. Multi-client tooling, bulk management and automated reporting enable agency teams to scale account coverage without proportional headcount increases. For brands, the platform scales operations without adding complexity as investment grows.
Xnurta is backed by retail media specialists and supported by hands-on onboarding. Most teams are live quickly, with existing campaign structures migrated and the team trained up. If you are switching from a similar platform, the transition is typically straightforward.