Can you override AI bid management? Your levers in Xnurta MCP

Is Xnurta's AI autonomous or rules-based, and can you override it?

Both, and you hold the switches. An Xnurta AI managed group has an AI status (off, on or paused) and a set of action spaces, such as placement bid adjustment, dayparting bid adjustment, performance-based bid adjustment, budget dynamics, negative targeting, target harvesting and structure optimization. Each action space can run as a rule or as AI, and you choose which ones are on.

Xnurta MCP connects Claude, ChatGPT and other MCP clients to your Xnurta data, and that includes these groups. You read how a group is set up, then change most of it by asking. If you have not connected yet, Connect Claude or ChatGPT to Xnurta MCP walks through it.

One limit to know now. Through MCP you can move an action space from Rule to AI, but not from AI back to Rule. Turning the AI off for the whole group is a separate move, and that one is available.

What can you read about a managed group before you change anything?

Plenty, and reading changes nothing. Queries on settings, performance and the operation log are read only, so you can look as long as you like.

For each group you can pull the ID, name, AI status, target ACOS, goal, targeting type, AI personality, creator, creation time and campaign count. You also get when the AI was switched on and off, and every action-space toggle. At campaign level you can see whether the AI created the campaign and when AI last started and stopped on it. Performance queries add AI-managed sales, ACOS and ROAS per campaign, and you can group results by managed group.

List every AI managed group in ad account [account name] with its AI status, goal, target ACOS, AI personality, campaign count and which action spaces are on.

For ad account [account name], compare AI-managed ACOS with target ACOS for each managed group over the last [30] days. Show each group's AI personality next to the numbers.

Which managed group settings can you change through MCP?

Most of the edit page, grouped the way the edit page groups it. You can change several groups in one request, though some changes may be skipped while the AI is running, so read the group back afterward.

Two areas stay in the Xnurta platform: brand, non-brand and competitor mode, and all word-list features. Your assistant cannot change them through MCP, so make those edits in the platform.

How do you check or change a group's AI personality?

You read it like any other setting and change it in the same request that edits the group. Personality sits next to name and AI status in the basics, so one query shows it for every group in an ad account.

Put it beside results. The second prompt above lines up personality, target ACOS and AI-managed ACOS in one table, which is the fastest way to see whether a setting matches what the group is doing. Change one group at a time. If you edit three at once, you will not know which edit moved the numbers.

How do you override the AI when you disagree with it?

You pick the smallest lever that does the job. From widest to narrowest:

1. Stop the AI on a whole group. Set the group's AI status to off.
2. Take one campaign away from the AI. Remove it from the group, then ask the assistant to confirm it no longer belongs to any managed group.
3. Switch off one kind of action. Turn that action space off, say dayparting bid adjustment, and leave the rest on.
4. Change what the AI aims for. Edit the target ACOS or the goal.
5. Change how much the group can work with. Edit the group's total budget.

Editing a single campaign's own budget or bids is a different kind of write, with its own permission scope. Edit Amazon campaigns in bulk through an AI assistant covers that side.

What does the assistant show you before it changes a group?

It should show you the plan first, and you should insist. Managed group changes modify your account configuration. Ask the assistant to list the group, target ACOS, AI status, action space and campaign list it plans to change, then confirm. Anything involving money, bids or archiving always returns a preview first: which objects, and from which value to which value. Nothing is submitted until you confirm.

In ad account [account name], change the target ACOS of managed group [group name] from [current]% to [new]%. Show me the group, the current and new values, its AI status, action spaces and campaign list before you submit anything, and wait for my confirmation.

Turn AI off for managed group [group name] in ad account [account name]. Show me what you will change first and wait for my confirmation. When it is done, read the group back and confirm its AI status is off.

How do you see what the AI did afterward?

You ask the operation log. It holds human and AI actions on campaigns, ad groups, targets, bids, budgets and managed groups, and you can filter by entity type, operator and action type. Entity type "managed group" plus operator "AI" gives you the AI's activity on your groups. The log is a record of what happened and when. Whether it was the right call is your judgment, and your numbers settle it.

From the operation log for ad account [account name], list every action the AI took on managed groups over the last [14] days. Show the group, the action type and the time.

Who changed my Amazon campaign? shows how to split AI, human and automation rule changes on a single campaign.

What do you need before the assistant can change a group?

Write access on your account. Writing comes in three kinds: managed group management, ad editing, and creating Sponsored Products campaigns. Each kind has its own permission scope, so a connection that can edit ads cannot necessarily create campaigns, and your connection needs the scope for the kind of write you ask for.

After your CSM switches write access on, remove the Xnurta connector and add it again, or create a new token with the scope you need. Signing in again on the old connector keeps the old permissions. Then ask the assistant to update your Xnurta skills.

The official skills for this work are Create AI Managed Group, Edit AI Managed Group and Delete AI Managed Group. If you want to know which access to start with, Read-only vs read-write MCP for Amazon advertisers answers that.