Xnurta MCP
Connect Xnurta to Claude, ChatGPT, or any MCP-compatible assistant. Sign in with OAuth and ask in plain language. Get the answer where you're working.
Every analysis today starts the same way: log in, filter, export, open somewhere else. Xnurta MCP removes those four steps. Your assistant queries your live Xnurta data directly and answers in the conversation you're having.
Spend, sales, ACOS, ROAS, CTR, CVR, CPC by campaign, ad group, target or product ad. TACOS, sessions and Buy Box % at ASIN, parent-ASIN and product-line level.
Campaigns, ad groups, targets, product ads, ASINs, managed groups, product lines. What happened, and how it's all set up.
A full operation log of human and AI actions, filterable by operator, action type, entity, and time. "Who changed this budget, and when?" now has an answer.
Create and tune managed groups, edit budgets, bids, keywords and negatives, and build new SP campaigns. Your assistant shows you the change, you confirm, and it applies.
Xnurta knows what happened in your ads account. It doesn't know your unit cost, your margin, or the number you're trying to hit. That data was never ours.
Give your assistant those numbers alongside your ad data, and ask the question you've never been able to ask a dashboard:
Two properties built into the design rather than promised in a policy.
Every action on your account, whether by a person, by Xnurta's optimizer, or by your assistant through MCP, lands in the same operation log, filterable by operator, action type, entity, and time. That includes the connection you're using right now: ask "what changed on this account last week, and who changed it?" and the MCP audits itself.
The margin question works because your costs and targets stay on your side. Your assistant holds them, reasons with them alongside your live ad data, and sends Xnurta only questions and instructions, never the spreadsheet. Your most sensitive numbers inform every decision without entering our systems.
They only ever reach your own assistant.
We're publishing the roadmap with dates, before we've built all of it, because a roadmap you can see is a roadmap you can hold us to.
Beyond that: DSP data, AI recommendations you can apply, AMC, and expansion beyond Amazon. Coming, and we're not going to put a date on it until we can hold it.
These are closed-beta dates from our engineering roadmap, and each release enters beta only after it passes its evaluation gate. Dates for upcoming releases are estimates. We haven't set general-availability dates yet, and we'd rather say that than invent one. If a date moves, we'll say so here before you have to ask.
Xnurta MCP is client-agnostic by design. If it speaks MCP, it works. Including whichever assistant your compliance team has cleared.
Prefer a token? For clients that don't support OAuth, generate an API token from MCP & Skill and configure manually.
Read the full setup guideAccess runs through a secure OAuth sign-in with your Xnurta account (or a scoped token, for clients that need one) and it only reaches the stores your account has permission for. You can revoke access at any time from MCP & Skill. Data queries are read-only. Write actions need a permission scope you grant, and anything involving money, bids, or archiving shows a preview and runs only after you confirm.
Xnurta Agent is our analyst, running inside the platform on the same query engine. Ask it for an analysis and it hands one back. MCP is the data line into your assistant, for when you want to combine Xnurta data with your own or work inside your own tools. Both draw on the same query engine, so the underlying figures reconcile. Analysis and interpretation are produced separately, so wording and conclusions will differ.
Talk to your CSM or account owner. Query access is open to every Xnurta customer, with no waitlist. Editing and campaign creation are in closed beta, and your CSM can add you.
Nothing during the beta. We haven't finalised pricing, and we'll tell you before that changes rather than after.
Yes, in closed beta. Your assistant can edit budgets, bids, bidding strategies, keywords, targets, negatives, and placement and audience bid adjustments, and it can create SP campaigns with their full structure in one request. SB and SD campaign creation follows in November. Anything involving money, bids, or archiving shows you a preview first and runs only after you confirm.
Your CSM turns it on, you connect your assistant, and you see what your data says.
