How-to guide

Who changed my Amazon campaign? Find out with Xnurta MCP

Xnurta Knowledge Hub cover: "Who changed it?" on a dark navy gradient, with three numbered steps (Name the campaign; Read the operation log; See who, what and when)

TL;DR

To find out who changed an Amazon campaign, connect Xnurta MCP to Claude or ChatGPT and ask for the campaign's operation log. The log records human and AI actions on campaigns, ad groups, targets, bids, budgets and managed groups, so you can see whether a person, the AI or an automation rule made the change. This guide is for Amazon advertisers and agency teams who need an answer before the next budget meeting, and asking changes nothing in your account.

  • Name the account, the campaign and a time window, then ask for every action in that window.
  • Filter by operator to separate AI, human and automation rule changes, or by one person's email.
  • Filter by the Amazon entity ID, such as a campaign ID, when names are close.
  • The log reaches back about 15 months, and reading it is read only.

Who can tell you who changed a campaign?

The Xnurta operation log can, and Xnurta MCP lets you ask it in plain language from Claude or ChatGPT. It is Monday morning. A campaign's daily budget dropped sometime over the weekend and nobody owns up. You do not open a report and filter by hand. You ask.

The log holds human and AI actions on campaigns, ad groups, targets, bids, budgets and managed groups. Asking is a query, and queries never modify your account. If you have not connected yet, Connect Claude or ChatGPT to Xnurta MCP takes a few steps.

What can you filter the operation log by?

You can filter by entity type, operator, action type, operation subtype, ad type, targeting type, placement type and resource ID. You do not need to know the filter names. Say what you want in a sentence and the assistant picks the filters. Knowing the options helps you ask sharper questions.

FilterWhat you can ask for
OperatorAI, human, automation rule, or a specific user's email
Action typeAdd, pause, enable, bid increase or decrease, budget increase or decrease
Entity typePortfolio, campaign, ad account, managed group, product ad, ad group, target, placement, audience
Ad typeSponsored Products, Sponsored Brands, Sponsored Display
Targeting typeProduct, keyword, auto, category, theme, audience
Placement typeTop of search, homepage, product page
ResourceAn Amazon advertising entity ID, such as a campaign ID

How do you find out who changed one campaign?

You name the account and the campaign, set a time window, and ask for every action in it. Four moves, in order:

  1. Name the ad account and the campaign. If two campaigns have near-identical names, paste the campaign ID instead.
  2. Set the window. "Last 30 days" is a fine start.
  3. Ask for the fields you care about: who, what and when.
  4. Pick one entry and ask a follow-up about it.

Prompt: every change to one campaign

In ad account [account name], who changed campaign [campaign name or ID]? List every action from the last [30] days, newest first, with the operator, the action type and the time.

Prompt: human actions only

Who changed campaign [campaign name or ID]'s budget, and when? List all human actions from the last [30] days.

How do you tell AI changes from human ones?

You filter by operator. The operator can be the AI, a human, an automation rule, or one named user's email. That is the whole point of a log you can ask questions: the answer to "was that us?" stops being a guess.

Prompt: what the AI did this week

Which automatic bid changes and negative-targeting actions did AI perform in ad account [account name] over the last 7 days, and why?

Prompt: one teammate's changes

List every action taken by [user email] in ad account [account name] over the last [14] days, grouped by campaign.

How do you spot campaigns nobody has touched?

You ask for campaigns with a problem and no log entries. A campaign that bleeds money while nobody has acted on it is a different story from one somebody tweaked on Thursday. The first needs an owner. The second needs a conversation.

Prompt: problem campaigns with no recent action

In ad account [account name], which campaigns have CVR below [X]%, spend above [Y], and no operation logs in the last 14 days?

How far back can you look?

About 15 months for performance data and logs. The data follows the Xnurta platform's update cadence, so treat it as current to the platform's last refresh, not to the second.

What if the log comes back empty?

Check three things before you doubt the log. First, the ad account: you see only accounts your own Xnurta login can access, main accounts and sub-accounts included. Second, the window: a change from sixteen months ago is out of reach. Third, the filters: if you asked for human actions and a rule made the change, you get nothing. Ask the assistant which filters it used and widen them.

What do you do once you know who changed it?

You decide whether to keep the change, and you stay in control of the next one. Reading the log needs no write access. If write access is on for your account, tell the assistant the value you want and it shows a preview first. Nothing is submitted until you confirm.

The access rule

Generally available from 27 Oct for Sponsored Ads. Write access is turned on per account by your CSM.

Archiving cannot be undone, so pause a campaign if you only want it to stop. To see how Xnurta's AI groups are steered, and what you can change, read Read and change Xnurta's AI levers through MCP.

Video transcript

Sources & references

  • Xnurta, Xnurta MCP User Guide (Xnurta documentation), operation log filters and query behavior

FAQ

Frequently asked questions

Can Claude or ChatGPT show who changed my Amazon campaign?

Yes, once you connect Xnurta MCP. The assistant reads the Xnurta operation log, which records human and AI actions on campaigns, ad groups, targets, bids, budgets and managed groups.

Does the log separate AI changes from human ones?

Yes. You can filter by operator: the AI, a human, an automation rule, or a specific user's email.

Does asking the log change anything in my account?

No. Queries on performance, settings and operation logs are read only.

Can I look up changes by campaign ID?

Yes. You can filter by the Amazon advertising entity ID, such as a campaign ID, which helps when campaign names are close.

How far back can I look?

About 15 months. Data follows the Xnurta platform's update cadence.

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