The Retail Media Edge

AI in retail media advertising is reshaping how brands bid, target, and optimise campaigns across Amazon and beyond. Here is what it is doing now and where its role is expanding fastest.

Xnurta Lock Ad Placements now supports multi-ASIN and broad match campaigns, expanding beyond its original single-ASIN exact match format. Here is what changed and how to use the updated tool.

Amazon DSP audiences vs AMC audiences: DSP offers pre-built and custom segments, AMC builds from your own first-party data. Learn when to use each and how to combine them.

Amazon advertising profitability strategies: how to navigate rising fees, fierce competition, and margin pressure using smarter ad structure, AMC data, and AI-driven optimisation tools.

Amazon TACoS measures total advertising cost against total revenue, not just ad-attributed sales. Learn how to use TACoS alongside ACoS to get a true picture of campaign profitability.

Amazon data management mistakes include misreading attribution windows, misusing AMC query outputs, and under-segmenting audiences. Here are the errors that cost brands the most.

Amazon DSP post-cookie strategy: Amazon's first-party data makes DSP one of the most resilient advertising channels as third-party cookies disappear. Here is how to take advantage of it.

Amazon Marketing Cloud getting started guide: learn what AMC does, whether it is right for your brand or agency, and the practical first steps to begin using it without technical expertise.