The Retail Media Edge

Launching new products on Amazon without sales history is hard. AMC Hub lets you build lookalike audiences from existing buyer data to target high-intent shoppers from day one.

Amazon CTR and CVR optimization: over 80% of sales happen on page one. Learn the highest-impact changes to click-through and conversion rates and how to prioritize them.

Amazon DSP remarketing re-engages shoppers who viewed your products or competitors without converting. Learn the targeting methods, audience segments, and best practices that drive results.

Amazon PPC mistakes like poor campaign structure, missing negative keywords, and unchecked bid strategies quietly drain budget. Here is how to identify and fix the most common ones.

Xnurta AMC Hub's Custom Audience Creation tool lets brands build precise AMC audiences without SQL, using new-to-brand data, purchase signals, and shopper behaviour from Amazon Marketing Cloud.

Xnurta wins the 2023 Amazon Ads Partner Award for Technology Innovation, recognising advanced ad tools that help brands and agencies scale performance on Amazon.

Xnurta AMC Hub gives brands and agencies no-code access to Amazon Marketing Cloud data for audience creation, attribution analysis, and campaign optimisation without requiring SQL.

Amazon niche advertising strategy: how to identify underserved product categories, build sales volume, and use targeted ad campaigns to establish dominant visibility in a specific niche.