The Retail Media Edge

Amazon PPC dayparting adjusts bids by time of day and day of week to concentrate spend when shoppers are most likely to convert. Learn how to identify your best windows and set it up.

Amazon ACoS measures ad spend against ad-attributed revenue. TACoS measures it against total revenue. Learn why both matter and how to use them together to evaluate true campaign profitability.

Launching new products on Amazon without sales history is hard. AMC Hub lets you build lookalike audiences from existing buyer data to target high-intent shoppers from day one.

Amazon CTR and CVR optimization: over 80% of sales happen on page one. Learn the highest-impact changes to click-through and conversion rates and how to prioritize them.

Amazon DSP remarketing re-engages shoppers who viewed your products or competitors without converting. Learn the targeting methods, audience segments, and best practices that drive results.

Amazon PPC mistakes like poor campaign structure, missing negative keywords, and unchecked bid strategies quietly drain budget. Here is how to identify and fix the most common ones.

Xnurta AMC Hub's Custom Audience Creation tool lets brands build precise AMC audiences without SQL, using new-to-brand data, purchase signals, and shopper behaviour from Amazon Marketing Cloud.

Xnurta wins the 2023 Amazon Ads Partner Award for Technology Innovation, recognising advanced ad tools that help brands and agencies scale performance on Amazon.