The Retail Media Edge

Multi-touch attribution on Amazon moves beyond last-click models to credit every ad interaction that influenced a purchase. Learn how it works and whether it is right for your campaigns.

Amazon Sponsored Products advertising puts your listings in front of high-intent shoppers. Learn how to structure campaigns, select match types, and avoid the most common setup mistakes.

Amazon PPC advertising covers Sponsored Products, Sponsored Brands, and Sponsored Display. Learn how the auction works, how to structure campaigns, and what to measure first.

AMC retargeting strategies use Time to Conversion data to reach shoppers in their actual decision window. Learn how to build Amazon Marketing Cloud retargeting campaigns that convert.

AMC Amazon advertising ROI: use Amazon Marketing Cloud audience data and customer insights to build more targeted campaigns and improve return on ad spend across Sponsored Ads and DSP.

Amazon DSP can drive traffic directly to your website, not just your Amazon listings. Learn how to use DSP's ad formats and audience targeting to build off-Amazon demand and site visits.

Amazon Prime Day 2023 advertising strategies: the key trends, bid tactics, and campaign structures that helped brands stand out and maximise sales during the event.

Amazon Marketing Stream delivers real-time hourly data on ad budget, traffic, and conversions. Learn how to use AMS signals to optimize bids and cut wasted spend.