The Retail Media Edge

Amazon clean rooms let brands match first-party CRM data with Amazon purchase signals without exposing raw customer records. Here is how they work and when to use them.

Amazon ranking is driven by sales velocity, conversion rate, and relevance signals. Learn the strategies that move products up search results and build best-seller momentum over time.

Multi-touch attribution on Amazon moves beyond last-click models to credit every ad interaction that influenced a purchase. Learn how it works and whether it is right for your campaigns.

Amazon Sponsored Products advertising puts your listings in front of high-intent shoppers. Learn how to structure campaigns, select match types, and avoid the most common setup mistakes.

Amazon PPC advertising covers Sponsored Products, Sponsored Brands, and Sponsored Display. Learn how the auction works, how to structure campaigns, and what to measure first.

AMC retargeting strategies use Time to Conversion data to reach shoppers in their actual decision window. Learn how to build Amazon Marketing Cloud retargeting campaigns that convert.

AMC Amazon advertising ROI: use Amazon Marketing Cloud audience data and customer insights to build more targeted campaigns and improve return on ad spend across Sponsored Ads and DSP.

Amazon DSP can drive traffic directly to your website, not just your Amazon listings. Learn how to use DSP's ad formats and audience targeting to build off-Amazon demand and site visits.