Xnurta Lock Ad Placements automatically adjusts bids to keep your products in high-visibility Amazon search positions. Here is how the tool works and how to use it to control ad placement.
Navigating Amazon can be a bit tricky, especially if you want your products to stand out. But here's some good news: Xnurta has updated its ‘Lock Ad Placements’ tool. Think of it as a smart helper that automatically adjusts where your product shows up in Amazon's search results, making sure your products get the spotlight they deserve.
Imagine you want your product to be one of the first two things people see when they search on Amazon - a high-visibility section that could significantly boost your sales. The first step is to understand your current position in the ranking system, as this provides a baseline from which to strategize your climb to the top.
Now, a big part of how Amazon decides where to place your product is how much you're willing to bid for it. In simple terms, the more you're willing to pay, the better your product's position. But don’t just throw money at it; be smart about your bids. Every time someone clicks on your product, you pay the amount you bid. So, choose wisely.
Our rule-based automation tool makes this easy. It's like having an AI savvy friend who knows all about Amazon bidding. Just give it the basics: your campaign details, keywords, and product ID (that's the ASIN). Set it up once, and it'll diligently handle the bidding for you.
Want to get even more specific? You can tell the tool when to bid and where you'd like your product to show up - either at the 'Top of Search' (TOS) or 'Rest of Search' (ROS). And if you really want to go big, there's a 'Comprehensive Mode.' This means your product can pop up in both TOS and ROS, and even in the highly-rated section if it's already there. This feature essentially doubles your product's impressions for the same cost.
Using the ‘Lock Ad Placements’ tool is akin to a real-time market analyst who continuously monitors your product's ranking every 15 minutes, enabling rapid placement adjustments to stay ahead of competitors. The tool also monitors ranking results in up to 10 optional geographic locations through zip codes, providing a comprehensive view of your product's performance across various markets. - Matt Yu, Head of Product at Xnurta
Just remember, the tool shines the brightest when you aim for the top spots. Setting a high bid for lower-ranked placements can lead to inefficient ad spend.
‘Lock Ad Placements’ is your secret weapon for mastering Amazon's ranking game. And guess what? We're always working to make it even better. With consistent improvements in the pipeline, this tool represents a significant investment towards optimizing your Amazon selling journey.
Dive in, give it a try, and don't miss our limited-time free trial offer. Go ahead and give your products the attention they deserve with Xnurta!
Yes. AMC access is available to Brand Registered sellers, and partner platforms have compressed what used to be a SQL project into no-code workflows. The two starter cohorts above can be live before June 23.
Your submitted deals are locked, but the portfolio logic still applies: let one to three hero SKUs carry the discount weight and hold price on the long tail. Omnia Retail's data shows 54.9% of Amazon products had no price drop at all during Prime Day 2025, so a full-catalog discount was never the winning pattern.
Yes, with caveats. Indexing isn't instant, so prioritize your single highest-traffic hero SKU rather than the catalog. The bigger value is that the rewrite keeps paying after the event, across every AI-mediated surface.
No fluff. Just what's working.
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