Agentic AI for retail media
24/7 optimization, automated reporting, total transparency. You focus on strategy.
Xnurta’s AI handles execution.
Retail media never stops
More channels, more data, more decisions to make and actions to take. No more time to do it. Manual campaign management just doesn’t cut it these days. Xnurta’s AI is built by retail media experts to help your team be more efficient.
It aligns to your strategy, reads thousands of signals across your campaigns and optimizes them on your behalf. Your teammate, 24/7.
Set your campaign goals, performance targets and pacing parameters. The AI works to your strategy, not a default template. You define the direction. It executes within the boundaries you set.
Run a detailed AI audit of your campaign structure and get tailored suggestions for improvement. Fine-tune individual actions to match your approach, giving the AI a precise understanding of how you want your account managed.
Every optimization is logged in plain language: what changed, what triggered it, what it was trying to achieve. No black box. Full accountability at every level.
11 AI Actions
Xnurta's AI works across 11 actions simultaneously, covering every dimension that drives campaign performance.
Your bid levels decide where your ads show up and how often. Xnurta adjusts them continuously by placement, by hour and by performance target, so your budget goes to the positions that actually convert.
Shifts bids for top-of-search, product pages and rest-of-search based on where your ads convert best. High-performing placements get more budget automatically.
Raises and lowers bid levels hour by hour based on conversion patterns. More aggressive during your peak windows. More conservative during quieter periods.
Adjusts your baseline bid continuously to hit your performance targets efficiently. The AI finds the right price point and keeps it there as conditions change.
Budgets pacing wrong is one of the most common ways performance gets left on the table. Xnurta distributes spend intelligently across your campaigns and throughout the day, so every dollar lands where and when it drives results.
Spreads your daily budget across 24 hours based on conversion patterns, concentrating spend during peak windows and pulling back when performance is lower.
Automatically increases budgets for high-performing campaigns up to your defined ceiling. When a campaign is winning, it doesn't run out of budget at the wrong moment.
Shifts spend from underperforming campaigns to stronger ones within your total budget cap. Same total spend. Better overall efficiency.
Targeting decisions compound over time. Good ones build momentum. Bad ones drain budget quietly for weeks. Xnurta's AI identifies both and acts on them continuously, promoting what's working and cutting what isn't.
Identifies high-performing search terms from your campaigns and promotes them to dedicated keyword or product targets. Proven demand gets captured with more precision and control.
Adds poor-performing search terms as negatives to stop wasted spend, without disrupting your active keyword and product targets.
Pauses underperforming keyword and product targets to redirect budget toward better performers. Your spend concentrates on what's actually driving results.
Campaign structure issues are silent performance killers. Products with no inventory still running. Campaigns consistently missing targets still consuming budget. Xnurta catches them and fixes them automatically, before they do more damage.
Pauses promoted products with low inventory or poor ad performance before they drain budget. No more spend on items that can't ship or won't convert.
Pauses consistently underperforming campaigns and ad groups and reallocates their budget automatically. Your worst performers stop pulling resources from your best ones.
Your strategy. Your guardrails.
Handing execution to an AI takes trust. Every decision Xnurta makes comes with a plain-language explanation: what it changed, what triggered it, and what it was trying to achieve.
No black box. No surprises. Just a clear record of every call it made.
Every action is logged and explained: what changed, why, and what outcome it was targeting. Across every campaign, every day. The audit trail you can rely on.
Set the AI's operating posture from conservative to aggressive based on your goals and risk appetite. Define performance targets and pacing parameters. It works within the frame you define.
Set bid ceilings, budget caps and target exclusions. The AI stays inside them, always. Manual changes made in the Amazon Ad Console are reflected within minutes and won't be overridden.
Access detailed logs of every optimization action whenever you need them. Reporting to a client, justifying spend to leadership, or just checking in. It's all there.
AI reporting
The average retail media team spends up to 50% of their time building reports. Time that could be spent acting on them.
Xnurta's AI Reporting Agent connects directly to your data and produces polished, presentation-ready reports in minutes. No CSV uploads. No manual wrangling. No rebuilding the same template every month.
Create presentation-ready outputs across all brands, sub-brands and products, customized to your preferred format, style and metrics.
Run detailed account analyses with direct data access. Sharper onboarding recommendations, delivered faster.
Produce visual reports benchmarked against past campaigns in a few clicks. No starting from scratch every time.
Outcomes from brands and agencies using Xnurta.
Goal Zero was losing ground to competitors with below-target ROAS and lagging branded search. Xnurta deployed AMC Hub across 97 custom audience segments and grew sales 30%+ year over year.
Greenworks needed to unlock new customer segments on Amazon without increasing budget. Xnurta's full-funnel AMC + DSP strategy drove double-digit growth across every key metric.
Zenith International wanted to sharpen audience targeting across Amazon DSP for their brand clients. Xnurta's AMC Hub layered in custom segmentation and overall ROAS jumped 25%.
A technical deep-dive into how Xnurta's AI makes decisions: the data it reads, the algorithms it uses, and how it's built to optimize Amazon advertising at scale.
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Book a demo and we'll show you how Xnurta’s AI will transform your retail media execution.
Rules run on a fixed schedule and execute pre-set logic. If ACOS exceeds a threshold, reduce the bid. They can't respond to shifting conditions and need manual updates as your strategy evolves. Xnurta's AI responds to live signals, learns from outcomes, and improves its decisions over time without you needing to update anything.
Xnurta's AI works across 11 action spaces simultaneously, covering bidding, budget management, targeting and campaign structure. That includes adjusting placement bids by the hour, reallocating budget from underperforming campaigns to stronger ones, harvesting high-performing search terms as new targets, and pausing products or campaigns that are draining spend without converting.
It reads thousands of signals across your account continuously: conversion data, spend pacing, impression share, inventory levels and hourly performance trends. It synthesizes them through multiple AI systems built specifically for retail media and acts immediately. No manual review required.
Yes, and it will respect them. Manual changes made in the Amazon Ad Console are reflected in the platform within 15 to 60 minutes. The AI doesn't override manual edits. You also set the guardrails it works within: bid ceilings, budget caps, target exclusions and performance parameters.
Completely. Every action is logged with a plain-language explanation: what changed, what triggered it, and what outcome it was targeting. The full audit trail is available at any time across every campaign. It's built for accountability, whether you're reporting to a client or justifying spend to leadership.
It begins optimizing immediately upon connection. Because it runs continuously rather than on a scheduled review cycle, it acts on opportunities as they arise. Most accounts see meaningful optimization activity within the first days.
An AI built specifically for retail media reporting. It connects directly to your Sponsored Ads, DSP and AMC data and produces polished, presentation-ready reports in minutes. Weekly, monthly and quarterly business reviews, account audits, campaign recaps and ad-hoc analysis. Reduces reporting time by up to 90%. Full details at xnurta.com/reporting-agent.
Xnurta is built for the depth of Amazon first. The full AI capability stack, including all 11 actions and AMC integration, lives on Amazon. The platform also manages Walmart and Criteo campaigns, with the same AI-driven approach extended across retail media networks.