Precision at Scale

Zenith International is a leading media agency specializing in Amazon advertising for global brands. To further refine their AMC capabilities and strengthen their DSP campaigns, Zenith integrated additional tools, including Xnurta's AMC Hub, to support their existing expertise in audience segmentation and campaign optimization.

Zenith aimed to improve ROAS across Amazon DSP campaigns by leveraging deeper audience insights. Their focus was on refining targeting, maximizing sales efficiency, and minimizing wasted ad spend.

Uncovering Audience Behavior

Zenith International leveraged AMC data to uncover more granular audience behavior patterns, implementing advanced segmentation techniques to refine their DSP approach. By incorporating insights from AMC, Zenith optimized their campaigns in real time, ensuring more precise targeting of high-value customer segments such as cart abandoners and repeat visitors.

Building the Segments

Zenith utilized Xnurta's AMC Hub to streamline data analysis and execution at scale. By developing multiple audience segments tailored to consumer behavior — such as cart abandoners and best-performing keyword audiences — Zenith strengthened targeting precision, leading to measurable performance improvements.

While DSP ad spend dropped 5% in August compared to June, sales grew 20%. AMC audiences, which contributed 0% of sales in June, drove 28% of DSP sales by August. DSP ROAS improved from 3.04 to 3.8 overall, with AMC audiences reaching 4.0. The cart abandoners segment alone drove 57% of AMC audience sales and 16% of total DSP sales.