Prime Big Deal Days 2026 · Benchmark report

Prime Big Deal Days 2026: 2.5x the ad sales, and ROAS still rose.

Clicks cost 18% more than on a normal day, yet ROAS rose 10% and the typical advertiser improved ACOS. See which day, placements and markets paid, how your account compares, and the bid plan for your next event.

What do Xnurta customers say?

"Xnurta has been a game-changer for Goal Zero. After struggling with previous agencies to achieve our target ROAS, Xnurta not only helped us reach it but surpassed expectations, elevating our TROAS by an impressive 80%."
Jesse Nuttall
Head of Ecommerce
"Their intuitive Smart Creation and AI Autopilot tools are unlike anything we've used before. Xnurta outperformed other tools we've tried. Their advanced technology has truly set a new standard for our team."
Amber Liddell
Partner, Sunnydaze Decor
"Xnurta transformed our Amazon advertising into a powerful growth engine. The platform's AI capabilities and strategic insights have been instrumental in driving our results."
Jimmy Jun
Amazon Advertising Lead, Greenworks
"Using Audience Segment Insights with Xnurta's guidance opened up new doors for us. We're uncovering valuable audiences that had previously been off our radar. It's reshaped how we view our advertising strategy entirely."
Stella He
Digital Sales Director, Jackery USA
"It was a big challenge for us to attribute sales to brand marketing investment. AMC empowered cross-channel attribution in a very distinct way, helping us make more scientific decisions on brand promotion."
Felix Fu
Director, Orolay