Xnurta MCP is generally available │ Xnurta

Read. Write. Optimize.

Not just answers. Real changes in your account.

Most AI tools stop at a summary. Xnurta MCP gives your assistant secure, two-way access to your Xnurta account, so the same chat that spots a problem can fix it.

Read

Ask about ad performance, campaign settings and operation logs, from monthly trends down to hourly, across about 15 months of history.

Write

Bulk-edit budgets, bids, status and negatives, or create SP campaigns. Budget, bid and archive changes show a preview and wait for your approval.

Optimize

Create and tune AI managed groups from your assistant, and run proven Skills like the Weekly Ads Report in one sentence.

app.xnurta.com / campaigns

Claude is editing

xnurta

Campaigns

Rules

Reports

Logs

Less clicking. More thinking.

"With Xnurta MCP, our ads team spends less time clicking and more time thinking. Campaign checks, optimizations, launches, and reporting now run straight through Claude, on our own best-practice structure."

Janis Lasch

Head of Advertising at Omnifox

"Using the Xnurta MCP alongside a few other key APIs, I built an internal web app with Claude Code. It pulls everything into one place, so we can now see how our ad spend, keyword rankings, and search query performance connect, all in a single view."

Hamza

UmbrellaFund

"The Xnurta MCP helps us find insights faster and operate at scale. Work that used to take our team weeks now takes hours, which frees up time for new ideas and higher-impact decisions."

Benson Trenh

Senior Ads Manager at Sunco

Use cases

One connection. Every retail media job.

If you can ask it, your AI can now do it. Start with ready-made Xnurta Skills, or turn your team’s own process into a Skill you can run again.

“Where am I losing money this week?”

Daily performance checks

Start every morning with a clear summary of spend, sales, ACOS and pacing across every account you manage.

“Cut bids on anything under 2x ROAS.”

Bid and budget optimization

Shift spend from losers to winners in one message, with a preview of every change before it goes live.

“Harvest converting search terms.”

Keyword and search term mining

Find negative and harvest candidates, review the list, then apply them in bulk without spreadsheets.

“Restore the bids and budgets changed during the promo.”

Promo monitoring and reset

Watch big events hour by hour, then roll bids, budgets and managed-group settings back in one step when it's over.

“Create SP campaigns for these 12 ASINs.”

Campaign launches

Create Sponsored Products campaigns on your own structure, straight from the chat.

“Build the Q4 client deck.”

Reporting and custom apps

Turn live data into weekly reports, scheduled exports and internal tools with Claude Code or any agent you build.

Setup

Connected in under five minutes.

No code, no engineering ticket. If you can add a connector, you can run Xnurta from your AI.

About 1 min

Add Xnurta as a connector

Open your AI tool's connector settings and add a custom connector with the server URL https://mcp.xnurta.com/mcp.

About 1 min

Sign in and choose access

Sign in to Xnurta in your browser and approve the permissions and profiles. It can never see or do more than your account already can.

Instant

Ask your first question

Ask about your accounts in your own words, and have your AI install the Xnurta Skills.

FAQ

Questions, answered.

Still curious? Talk to our team.

What is Xnurta MCP?

Xnurta MCP is a Model Context Protocol server that connects AI assistants like Claude and ChatGPT to your Xnurta account. Your AI can query ad performance, settings and operation logs, make changes and manage AI managed groups for your Amazon Ads.

Which AI tools does it work with?

We recommend Claude (Cowork, Desktop, Web and Code) and ChatGPT (including Codex), which are tested and approved. Any MCP-compatible client, such as Cursor, can connect by adding the server URL.

Can the AI change my campaigns without my approval?

No. Budget, bid and archive changes require a preview and your confirmation. For AI managed groups, ask to see the plan before approving; changes take effect immediately after approval. Most changes can be rolled back from the operation log, but archives can’t be restored.

Which ad platforms are supported?

Amazon Ads today, with about 15 months of history and hourly data for SP, SB and SD campaigns. Read-only Amazon DSP data is planned for December, and retail media beyond Amazon is on the roadmap.

Is my data safe? Where does it go?

MCP only returns data your account can already see, and only to the AI assistant you authorize. You can disable tokens and remove connections at any time, and every change made through MCP is logged with its source. How your AI provider handles conversation data follows your own AI plan and settings.

Do I need to be technical to set it up?

No. It takes about two minutes: add the connector or send one prompt, sign in to Xnurta and approve. There's no repeat setup afterwards.

How do I get access?

Xnurta MCP is now available to all Xnurta customers and included in existing plans at no additional cost. Write features are enabled separately, so ask your Xnurta team to turn them on. New to Xnurta? Book a demo and we'll connect it live with you.

Run retail media from any AI you already use.