Saturated at the Top

Jackery, a leader in portable solar-powered products, faced a significant challenge in their marketing efforts on Amazon. After achieving a near-saturation point with a 99% penetration rate within their core audience segment of Outdoor Generators & Portable Power, growth opportunities were dwindling. They needed to efficiently reach new audience segments beyond their niche to continue their upward growth trajectory while maintaining advertising efficiency and avoiding wasted ad spend.

The primary objectives included unlocking new audience segments with high conversion potential, optimizing ad spend, and enhancing Jackery's brand presence on Amazon.

Index Beyond the Core with AMC

We used AMC's analytics to index Jackery's past purchasers against the entire Amazon shopper demographic, uncovering new audience interests such as Camping Furniture and Cycling Equipment that fell entirely outside their existing targeting.

Build Lookalike Audiences from Behavioral Data

We developed custom audiences by leveraging machine learning to create look-alike profiles targeting users with behaviors mirroring past purchasers, and segmented high-engagement groups based on key metrics such as CTR, DPVR, and ATCR for increased conversion potential.

Activate New Segments Through Targeted DSP

We activated custom audiences through tailored Amazon DSP campaigns with personalized messaging for each segment, strategically focusing on users in the consideration phase of the purchase journey for heightened relevance and impact.

The ASI-indexed audiences achieved a 37.42% higher average CTR and a 57.83% increase in DPVR compared to always-on campaigns. Store traffic grew 13%. Cost per add-to-cart dropped 45%. Based on these results, Jackery increased budget allocation for new audience segments by 20-30% on an always-on basis.