An agency scaling a furniture brand across thousands of SKUs for Prime Day used Xnurta to drive $2M in sales and 69% growth vs. baseline.
A leading furniture brand partnered with Channeled eCommerce, selling primarily in the 1P format on Amazon across several thousand SKUs and multiple sub-brands, aimed to significantly boost sales during the 2025 Prime Day event. With earmarked inventory to move, the event was a prime opportunity to clear discontinued, overstocked, and priority SKUs while driving topline growth.
The brand faced two major challenges: how to effectively balance deep promotions across categories and how to scale advertising execution quickly across a large catalog while staying in control of budgets and performance. Primary goals were to drive significant revenue growth, clear overstock while maintaining ROAS targets, and ensure accurate budget pacing across campaigns.
total Prime Day sales
sales growth vs. baseline over two-week period
lift in ad-attributed sales
Channeled implemented a two-pronged approach, combining promotions with a robust advertising plan supported by Xnurta's platform. They offered deeper, limited-time discounts on best-sellers and overstock/discontinued SKUs, focused visibility on discounted ASINs to build momentum ahead of Prime Day, and balanced discounts across categories to encourage both high-volume sales and strategic clearance.
Channeled scaled July's advertising budget by 300% compared to the prior month, with 75% of spend focused on the week before and during Prime Week. Key Xnurta capabilities powered the execution: a Unified Platform View enabled campaign management across multiple ad console profiles; all campaigns were set to Promotional Sales Boost mode, scaling bids and budgets rapidly while accelerating AI-driven target testing; Dayparting Automation dynamically shifted budgets throughout the day to peak conversion hours; the Budget Management Tool provided account-level guardrails; and the Bulk Campaign Launch Tool enabled Channeled to launch hundreds of campaigns in minutes for previously unadvertised ASINs.
Channeled generated $2M in total Prime Day sales — $1M in the 7 days leading up to the event, $1M during Prime Day itself, with 40% occurring on Day 1. Sales grew 69% versus baseline across the two-week promotional period. Ad-attributed sales lifted 160%, with ads driving 27% of total sales compared to 18% at baseline. TACoS held within target limits despite a 3.5x increase in ad budget.
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