How AmpliSell Hit a 6.57% TACoS and Grew Sales 45% During Peak Season with Xnurta

An agency managing a complex seasonal catalog used Xnurta AI and AMC to grow client sales 45% and beat TACoS targets during peak season.

Stagnating Into Peak Season

AmpliSell's client's business is characterized by clear seasonality, with peak demand in spring and summer. Heading into the 2025 peak period, the brand faced a deeper challenge: year-over-year performance had begun to stagnate, yet aggressive revenue goals were set for Q2 to Q3. AmpliSell needed to reverse this plateau and drive meaningful growth without overspending or losing efficiency.

Their goals for Q2 to Q3 were clearly defined: a TACoS target of 8% and an ACoS target of 15%. Manual bid and budget adjustments were no longer scaling effectively across a large and diverse catalog of hundreds of farm care SKUs. During peak season, rising CPCs and shifting conversion rates caused volatility in ACoS and TACoS. And the team was spending too much time on routine campaign management, leaving limited bandwidth for AMC audience development or seasonal planning.

45%

YoY sales growth during peak season

6.57%

TACoS achieved vs. 8% goal

11%

ACoS achieved vs. 15% goal

Uncover High-Value Audiences with AMC Hub Insights

AmpliSell turned to Xnurta's AMC Hub to analyze shopper behavior patterns and uncover which products, audiences, and touchpoints drove the strongest performance. These insights enabled refined targeting with custom AMC audiences — specifically targeting cart abandoners and high-value repeat purchasers — deployed into Sponsored Ads campaigns to concentrate spend toward the shoppers most likely to convert.

Automate Bid and Budget Optimization Across the Full Catalog

Bid and budget automation ran adjustments 24/7 across Sponsored Ads campaigns, eliminating manual optimizations and freeing the team for strategic work. Smart spend allocation optimized campaign spending and timing without manual oversight, ensuring budgets flowed to high-performing campaigns during peak conversion windows.

Set Custom Rules and Guardrails to Protect Efficiency Targets

Custom rules and guardrails protected efficiency targets and budget limits, keeping AI-driven optimizations aligned with AmpliSell's strategic goals throughout the volatile peak season period.

During their client's peak season, AmpliSell grew total sales 45% year-over-year while ad spend decreased 4%. TACoS came in at 6.57% against an 8% goal. ACoS landed at 11% against a 15% goal. Xnurta's automation freed the team from manual bid and budget work, AMC insights revealed retargeting opportunities, and dynamic budget allocation kept them competitive without burning through budgets.

With Xnurta, our team was able to operate at a higher level. Their AI freed up hours of manual work, their AMC capabilities opened new targeting opportunities, and together they helped us hit aggressive revenue goals while improving efficiency. It's been one of the most impactful partnerships we've had on the advertising side.

Brady Tieland, Head of Brand Performance, AmpliSell

AmpliSell

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