A new eyewear seller with no review volume used Xnurta dayparting and precision targeting to grow orders 75% while cutting ad spend 60%.
A new eyewear seller struggled to generate the flywheel effect and convert shoppers on Amazon. Sales were minimal and their products didn't have enough reviews to warrant aggressive spend. The objective was straightforward: increase sales while reducing ad spend.
increase in orders
improvement in conversion rate
reduction in ad spend
We identified a moderately aggressive promotion to offset the lack of reviews. Utilizing single-ASIN ad groups and the separation of match types by campaigns, we deployed a precision-driven strategy that applied learnings from harvesting tactics. Xnurta's rules and dayparting reduced waste and maximized efficiency throughout the day, concentrating spend during peak conversion windows rather than spreading budget evenly across all hours.
By tightening campaign structure and letting dayparting do the heavy lifting, the brand drove a 75% increase in orders and a 162% improvement in conversion rate. Ad spend dropped 60%. More sales, less spend.
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