The Retail Media Edge

Xnurta AMC Hub's Custom Audience Creation tool lets brands build precise AMC audiences without SQL, using new-to-brand data, purchase signals, and shopper behaviour from Amazon Marketing Cloud.

Xnurta wins the 2023 Amazon Ads Partner Award for Technology Innovation, recognising advanced ad tools that help brands and agencies scale performance on Amazon.

Xnurta AMC Hub gives brands and agencies no-code access to Amazon Marketing Cloud data for audience creation, attribution analysis, and campaign optimisation without requiring SQL.

Amazon niche advertising strategy: how to identify underserved product categories, build sales volume, and use targeted ad campaigns to establish dominant visibility in a specific niche.

Amazon seasonal advertising strategy: consumer behavior shifts before peak periods, not during them. Learn how to read early signals and structure campaigns that convert when it matters.

Amazon DSP and AMC advertising strategy: DSP drives reach, AMC attributes outcomes. Together they close the loop between audience exposure and conversion for full-funnel growth.

Amazon DSP advertising extends your reach beyond search with advanced placement control, precise audience targeting, and access to third-party inventory. Here is how to make it work.

Amazon share of voice measurement with AMC connects SoV data to attribution outcomes so you can see which placements drive visibility and where competitors are gaining ground.