Perspectives, strategies, and insights to shape your growth. Learn how to get the best out of advertising on Amazon, Walmart, Criteo, and more.
Amazon Prime Day 2023: Advertising Insights and Strategies to Win
Amazon Prime Day 2023 advertising strategies: the key trends, bid tactics, and campaign structures that helped brands stand out and maximise sales during the event.
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Amazon Marketing Stream: Real-Time Data That Changes How You Bid
Amazon Marketing Stream delivers real-time hourly data on ad budget, traffic, and conversions. Learn how to use AMS signals to optimize bids and cut wasted spend.
Lock Ad Placements: A Smarter Way to Control Where Your Ads Appear on Amazon
Xnurta Lock Ad Placements automatically adjusts bids to keep your products in high-visibility Amazon search positions. Here is how the tool works and how to use it to control ad placement.
How to Amplify Prime Day Sales with Amazon Sponsored Ads
Prime Day Sponsored Ads strategy: learn how to structure campaigns, set budgets, and optimise bids before and during Amazon's biggest sales event to maximise conversion.
What Amazon DSP Data Can Tell You That Sponsored Ads Cannot
Amazon DSP data gives brands access to first-party consumer signals unavailable in Sponsored Ads. Learn how to use it for smarter targeting and incremental funnel reach.
Keyword Harvesting for Amazon Advertising: How It Works and Why It Matters
Keyword harvesting for Amazon advertising moves converting search terms into manual campaigns and eliminates budget waste from non-converters. Learn how to build it as a repeatable workflow.
