Perspectives, strategies, and insights to shape your growth. Learn how to get the best out of advertising on Amazon, Walmart, Criteo, and more.
How AI Is Reshaping Amazon Advertising and What That Means for Your Brand
AI-powered Amazon advertising uses AMC and AMS signals to adjust bids, build audiences, and optimize campaigns in real time. Here is what it means for brands using Xnurta.
Solution
Amazon Sponsored Products vs. Sponsored Brands: Which One Do You Need?
Amazon Sponsored Products vs Sponsored Brands: SP drives conversion on individual listings, SB builds awareness across your catalog. Learn how to prioritize each and when to run both.
What Are Amazon Clean Rooms and Why Should Advertisers Care?
Amazon clean rooms let brands match first-party CRM data with Amazon purchase signals without exposing raw customer records. Here is how they work and when to use them.
How to Rank as a Best-Selling Product on Amazon
Amazon ranking is driven by sales velocity, conversion rate, and relevance signals. Learn the strategies that move products up search results and build best-seller momentum over time.
What Is Multi-Touch Attribution and Is It Right for Your Amazon Strategy?
Multi-touch attribution on Amazon moves beyond last-click models to credit every ad interaction that influenced a purchase. Learn how it works and whether it is right for your campaigns.
Amazon Sponsored Products: What Every Advertiser Needs to Know
Amazon Sponsored Products advertising puts your listings in front of high-intent shoppers. Learn how to structure campaigns, select match types, and avoid the most common setup mistakes.
Amazon PPC Advertising: A Practical Guide to Getting Started
Amazon PPC advertising covers Sponsored Products, Sponsored Brands, and Sponsored Display. Learn how the auction works, how to structure campaigns, and what to measure first.
AMC Retargeting Strategies That Actually Convert
AMC retargeting strategies use Time to Conversion data to reach shoppers in their actual decision window. Learn how to build Amazon Marketing Cloud retargeting campaigns that convert.
