Xnurta resources · Free downloads
Skills and prompts for your AI assistant, playbooks for every tentpole event, and benchmarks to measure your account against. Built by the Xnurta team.
01 · Skills and prompts
Skills give Claude and ChatGPT the steps for each job, from bid changes to weekly recaps. Prompts tell them exactly what to ask. All of it is open on GitHub, free to copy and adapt.
Promote converting search terms to exact match and add negatives for the waste.
Why did ACOS rise on my top 10 campaigns last week? Show me the three biggest drivers.
Spot campaigns that will run out early or underspend, and rebalance before it matters.
Write a one-page weekly recap for my team: spend, sales, ROAS and what changed.
A Monday summary of what moved, why it moved and what to do next.
Find search terms with spend but no sales in the last 30 days and suggest negatives.
Set goals for a whole category with AI-managed groups.
Which of my products have the most room to grow if I raise budget by 20%?
02 · Tentpole event playbook
Twelve days, November 19 to 30. What Prime Big Deal Days and last year's Turkey 12 taught us, turned into a phase-by-phase plan for Sponsored Ads, DSP and AMC.
03 · Benchmark report
From the Xnurta Ads Index: anonymized Sponsored Ads data from advertisers across North America and Europe, compared with their own normal day and with July's Prime Day.
Built for your account
Xnurta customers get skills, prompts and event plans tuned to their goals. Book a demo and we will walk through your account with you.