Xnurta resources · Free downloads
Skills and prompts for your AI assistant, playbooks for every tentpole event, and benchmarks to measure your account against. Built by the Xnurta team.
01 · MCP skills
Drop a skill into Claude or ChatGPT and it knows the steps for the job, from bid changes to weekly recaps. Every change still waits for your approval.
Reads your target ACOS, checks recent performance and proposes bid changes by campaign, with the reasoning for each one.
Find converting search terms, promote them to exact match and add negatives for the waste.
Spot campaigns that will run out early or underspend, and rebalance budget before it matters.
A Monday summary of what moved, why it moved and what to do next, written for your team.
Set goals for a whole category with AI-managed groups instead of campaign by campaign.
02 · MCP prompts
Tested prompts for the questions advertisers ask every week. Copy one here or download the full library of 50.
Why did ACOS rise on my top 10 campaigns last week? Show me the three biggest drivers.
Lower target ACOS on my Kitchen campaigns to 28%. Preview the bid changes before applying anything.
Write a one-page weekly recap for my team: spend, sales, ROAS and what changed since last week.
Build a budget plan for Black Friday week based on how my campaigns paced last year.
Find search terms with spend but no sales in the last 30 days and suggest negatives.
Which of my products have the most room to grow if I raise budget by 20%?
03 · Tentpole event playbooks
Budget ramps, bid curves and day-by-day checklists for the moments that make the year.
04 · Benchmark reporting
Median ROAS, CPC and ACOS across Amazon Ads categories, so you can tell a slow week from a real problem.
Quarter-over-quarter trends for Sponsored Products, Brands and Display, broken out by category.
Built for your account
Xnurta customers get skills, prompts and event plans tuned to their goals. Book a demo and we will walk through your account with you.