Retail media AI plans, built to help you grow.

Lead
Enterprise & Agency
Lead
$750USD/mo
Or 3% of ad spend
For brands managing up to $80k/month in ad spend. Starting from $750/month, or 3% of ad spend.
Includes:
Amazon Sponsored Ads
AI-powered bid, budget, and targeting optimization
Campaign creation and management
Rules-based automation and dayparting
Lock Ad Placement for prime ad positioning
Walmart Advertising
Sponsored ads management
AI-powered campaign optimization
Criteo Advertising
Sponsored ads management across 235+ retailers
Rules-based bid and budget automation
Reporting & insights
Advanced reporting and analysis
Market and competitive insights
Included services
1:1 onboarding support
Monthly check-in calls
Amazon Marketing Cloud (AMC)
Available as an add-on
Get started
Enterprise & agency
Custom
For brands and agencies managing more than $80k/month in ad spend. Custom pricing, scoped to your program.
Includes everything in Lead, plus:
Amazon Sponsored Ads
AI diagnosis and campaign reconstruction
AI recommendations
Amazon DSP
Smart campaign creation and optimization
Bulk editing capabilities
Enhanced data visualization
Walmart Advertising
Strategic campaign support
Criteo Advertising
Strategic campaign support
Reporting & insights
Customizable dashboards
Ad benchmarking
Included services
Early access to beta features
White labeling
Dedicated customer success team
Amazon Marketing Cloud (AMC)
Available as an add-on
Get started
Lead
Enterprise & agency
Core features
Campaign management
Analyze trends and optimize ads for Sponsored Products, Brands, and Display Ads, focusing on elements such as keywords, creatives, and overall campaign performance.
AI Copilot
Leverage AI to optimize existing campaigns or create new campaigns with AI-powered bidding, budgeting and targeting, simplifying complex decision-making processes.
Advanced tools
Streamline campaign management with features like automated rules, custom budget allocations, bulk operations, and targeted ad placements.
Advanced reporting & analysis
Dynamic reporting provides access to comprehensive insights using robust dashboards, intuitive data visualization, and actionable reports.
Amazon Marketing Cloud (AMC)
Unleash actionable insights into the customer journey and amplify your campaign impact.
Product analysis
Actionable insights into competitor performance and AI-driven campaign optimization.
Walmart Advertising Solutions
Comprehensive ad management tools that ensure precise ad placements and optimize campaigns through automated rules, strategic bidding, and reporting for better targeting and effectiveness.
Campaign management
Amazon Sponsored Ads
Strategically optimize Amazon ads spend into an integrated campaign strategy across all ad types including Sponsored Product, Sponsored Brand and Sponsored Display.
Amazon DSP Ads
Expand your reach across Amazon and beyond with self-serve and managed DSP solutions for precise audience targeting. Utilize custom audiences to engage consumers at every stage of the sales funnel, optimizing your ad placements both on and off Amazon.
Creative asset management
Upload assets and perform bulk operations that synchronize across your Amazon storefront.
Keyword management
Optimize your ad performance with tools that help you select, evaluate, and refine keywords, incorporating keyword harvesting for discovery, negating to avoid unproductive terms, and targeting to ensure your ads reach the right audience.
Budget management
Create customized budget groups across campaigns to receive status notifications and adjust accumulated and overspending budget rules.
Product center
Competitive analysis
Gain actionable insights into how your products compare with competitors on price, reviews, and overall performance to uncover strengths and identify targets.
Organic sales data
Monitor organic sales and conversion rates by tracking the search terms shoppers use to discover and purchase your products on Amazon.
Inventory data
Access comprehensive inventory data to monitor stock levels, how quickly items are selling, and reorder timing, enabling efficient inventory management.
Buy box percentage
Measure how often your products win the Buy Box on product pages to maximize your sales on Amazon.
AI optimization
AI-powered campaign creation
Create and manage Sponsored Ad campaigns tailored to specific performance and budget goals using advanced AI algorithms.
AI-powered Amazon DSP campaign creation
Monitor organic sales and conversion rates by tracking the search terms shoppers use to discover and purchase your products on Amazon.
Add AI to existing campaigns
Integrate AI capabilities into your existing ad campaigns without the need to create new ones.
Real-time campaign optimization (AMS)
Dynamically adjust Amazon ad campaigns in real-time to optimize performance metrics and respond to market changes.
AI-powered bid automation
Leverage AI to continuously analyze data and automatically adjust bids to maximize ad efficiency and return on investment.
AI-powered keyword harvesting & negating
Enhance keyword strategies by using AI to identify high-performing keywords and exclude non-performing ones, improving campaign relevance and effectiveness.
AI-powered budget optimizition
Smartly allocate and adjust advertising spend across campaigns to ensure optimal use of budget based on performance data and campaign structure.
AI-powered dayparting
Implement AI-driven scheduling to align ad exposure with peak audience activity times, increasing engagement and conversions.
AI-powered campaign structure optimization
Apply the optimal campaign structures based on budgets and keyword strategy.
AI audit
Analyze your campaign structures and budget allocations using our AI-powered tool, developed by industry experts.
AI recommendations
Receive proactive recommendations from our AI Co-Pilot, with the flexibility to choose which to apply to your campaigns.
AI fine tuning
Apply manual actions on recommended AI optimizations, customizing how the AI optimizes ads to your preferences.
Tools
Automated ad positioning (Lock Ad Placement)
Secure prime ad positions on Amazon, ensuring your ads appear in the most effective spots for visibility and conversion.
Keyword rank tracker
Track the search rankings for your product keywords and compare your ranking against competitiors.
Rules-based automation
Boost ad efficiency with Automate Rules. Automate campaign adjustments based on predefined rules to maintain efficiency and meet performance targets effectively.
Campaign dayparting
Schedule ads to run during peak shopper activity times, maximizing conversion rates and reducing wasted ad spend.
Keyword harvesting & management
Easily review and apply successful keywords and negate ineffective search terms to continuously refine your campaign targeting.
Smart campaign labels
Categorize and manage campaigns, keywords, and ad groups, simplifying performance tracking and analysis.
Ad ops management
Manage and assess your team by analyzing their campaign performance and other key metrics.
Amazon Marketing Cloud (AMC)
AMC custom audience creation
Create tailored audiences based on shopper behaviors and campaign signals, allowing for more targeted and higher converting advertising campaigns.
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AMC model gallery
Gain access to sophisticated modeling and analytics that reveal deep insights into shopper behavior and advertising trends.
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No-code model creation
Customize advanced models without any coding knowledge using a drag-and-drop interface, making advanced data analysis accessible to marketers of all skill levels.
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Basic AMC models
Covers fundamental model options such as Demographics, Path to Conversion, and Geolocation, essential for basic audience segmentation.
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Advanced AMC models
Sophisticated models like Multi-Touch Attribution, Customer Lifetime Value, and detailed audience labeling for deeper insights and precision targeting.
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Campaign and ASIN level granularity
Get detailed data analysis at both the campaign and individual product (ASIN) levels, providing precise insights and signals.
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Easy audience activation
Streamlined deployment for activating custom audiences and speeding up campaign launches.
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Walmart advertising solutions
Sponsored ads
Drive sales with Sponsored Product ads, putting your products front and center in search results and on product pages.
Rules-based automation
Monitor organic sales and conversion rates by tracking the search terms shoppers use to discover and purchase your products on Amazon.
Inventory data
Access detailed insights into your Walmart ads, enabling comprehensive analytics on impressions, clicks, conversions, and more.
Campaign management
Oversee your Walmart advertising campaigns, ensuring precise execution and performance within the marketplace.
Criteo advertising Solutions
Sponsored ads
Run Onsite Sponsored Products and Onsite Display campaigns across 235+ retailers, including Best Buy, Costco, Target, Ulta, and Walgreens.
Rules-based automation
Automate bid dayparting, budget dayparting, and performance-based bid adjustments at line item, keyword, and product level. All changes sync to Criteo in real time.
Campaign reporting
Access NTB metrics, video performance, and keyword-level reporting with multi-store filtering. Insights that aren't available in Criteo's native console.
Campaign management
Bulk-edit budgets, bids, attribution windows, and product availability across campaigns and line items in a single pass.
Insights & reporting
Reporting dashboards
Interactive interface where users can view and analyze real-time data across various metrics to monitor campaign performance.
Customizible dashboards
Tailor dashboards to display specific data points, offering personalized insights into ad campaign metrics and trends.
Scheduled reports
Automatic generation and delivery of detailed reports at predefined intervals, ensuring regular updates on campaign performance without manual effort.
Time series
Analyze data over a selected period to track trends, patterns, and anomalies, helping users understand performance dynamics over time.
Aggregated reports with multi-dimensions
Combine data across multiple dimensions such as time, campaign, and demographics, offering nuanced insights into ad performance.
Amazon brand metrics
Track specific brand-related metrics like New-to-Brand (NTB) measurements, offering insights into brand growth and customer acquisition.
Ad benchmarking
Compare key performance indicators like Cost per Click (CPC) and Click-Through Rate (CTR) against industry standards, aiding in competitive analysis.
Market insights
Gain insights into market trends and consumer behaviors, enabling advertisers to adapt strategies to current market conditions.
Hourly data through AMS
Hourly updates on campaign metrics via Amazon Marketing Services, providing granular insights for real-time optimization.
Customer success support
On-call customer support
Get fast response as well as guidance from our Customer Success team.
Early access to beta features
Take advantage of new Xnurta features and enjoy the continuous innovation of our advanced AI implementation.
White labeling
Extend your brand and expertise through the Xnurta platform.
Dedicated customer success team
Get needed support as well as request new features via your dedicated customer success team—ready to support whenever you need.

Award-winning AI. Loved by brands and agencies.

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Frequently asked questions

How does Xnurta's pricing work?

Xnurta offers two plans. Lead starts from $750 per month or 3% of your managed ad spend, billed on annual terms. Enterprise & Agency is custom-priced on a sliding scale, scoped to your program. Talk to our team to get a number that reflects your actual setup. Both plans include agreed minimums upfront, so there are no surprises.

What's the difference between Lead and Enterprise & Agency?

Lead gives you Xnurta's core AI optimization, Sponsored Ads management, Walmart advertising, and advanced reporting. It's built for brands and teams ready to automate the bulk of their campaign management. Enterprise & Agency unlocks the full platform: Amazon DSP, AMC Hub with advanced attribution models, custom audience creation, white labeling, and a dedicated customer success team. If DSP or AMC is part of your current or near-term strategy, Enterprise & Agency is the right tier.

 Are there setup fees or hidden costs?

No setup fees. On Lead, you pay $750/month or a percentage of ad spend, whichever applies to your contract. Enterprise & Agency is custom-priced and scoped transparently before you sign. If anything falls outside standard scope, we'll discuss it openly beforehand.

How quickly can we get up and running?

Most customers are live within a few weeks. Every plan includes 1:1 onboarding support from day one. Enterprise & Agency customers get a dedicated customer success team who'll guide setup, launch, and your first performance milestones.

Can I buy individual channels or services separately?

Yes. Xnurta is built to fit your program, not the other way around. You can run Amazon Sponsored Ads, Walmart, Criteo and DSP as individual components or in any combination. AMC is priced as a flat-fee add-on. Your package is built around what you actually need.

What level of support is included?

Every plan includes 1:1 onboarding support from day one and monthly check-in calls. Enterprise & Agency customers get a dedicated customer success team on hand for setup, ongoing strategy, and feature requests. You're not handed a platform and left to figure it out.

Can Xnurta manage campaigns across multiple Amazon accounts or marketplaces?

Yes. Xnurta is built for teams managing multiple brands, accounts, and markets from a single platform. Enterprise & Agency customers can manage multi-account delivery at scale, with white labeling available for agencies running client programs. Speak to our team about how to configure the right setup for your operation.

Which retail media networks does Xnurta support?

Xnurta is built around Amazon — Sponsored Ads, DSP, and AMC — where the AI runs deepest and most customers see the strongest performance lift. Walmart Advertising and Criteo Advertising are both included in Lead and Enterprise & Agency, so teams running multi-network retail media programs can manage everything from one platform.

Why use a platform instead of managing ads directly in Amazon's console?

Amazon's console gives you access to the data. Xnurta acts on it. Our AI makes over 2 million optimization decisions daily — bids, budgets, targeting, campaign structure — running continuously without manual input. Teams on Xnurta typically automate 80–90% of the tasks that would otherwise fall on a person. Layer in AMC intelligence, cross-format reporting, and expert support, and you have a meaningfully different operating model.

Is Xnurta right for agencies as well as brands?

Yes. Enterprise & Agency is built for agency workflows — white labeling, multi-account delivery, and a dedicated CS team who understands how agencies operate. If you're evaluating retail media platforms to extend your capabilities or serve clients at scale, book a call with our agency team.

Ready to see it for yourself?

Prioritize with confidence. Execute at speed. Scale without complexity. See how Xnurta can help you.