Scaling Without Losing Control

Vinculum, an agency managing Amazon advertising for a diverse client portfolio, needed to automate the bulk of day-to-day campaign management without sacrificing the ability to make manual adjustments when strategy required it. After evaluating Quartile, Perpetua, and Pacvue, Vinculum chose Xnurta for its blend of AI-driven, rules-based, and manual control options.

Their goals were clear: leverage AI to automate 80-90% of routine ad management tasks, retain flexible manual override for specific products and campaigns, achieve measurable improvements in ACoS and TACoS, and free their ad managers to focus on higher-value strategic work.

Activate AI Copilot for Routine Optimization

Vinculum fully utilized Xnurta's AI Copilot for repetitive tasks — bid management, budget reallocation, dayparting, keyword harvesting and negation — while retaining the ability to make manual adjustments for specific products. Onboarding was completed in four steps over six weeks: campaign migration, AI Copilot activation, manual adjustment configuration for specific products, and team training.

Restructure Campaigns for Keyword Precision

Vinculum applied advanced keyword segmentation, grouping and targeting keywords by breaking campaigns into groups segmented by root word. This enabled more precise targeting — for example, dog vitamin campaigns broken into specific ingredient-based campaigns — and retained existing campaign structures with targeted adjustments rather than disruptive rebuilds.

Manage Budgets Dynamically Across Clients

Xnurta's Budget Management Tool allowed Vinculum to allocate monthly budgets efficiently at both account and campaign levels, plan for high-demand events like Prime Day, and dynamically reallocate funds based on performance.

For one client, ACoS dropped from 15% to 10%, TACoS improved 3-5%, and weekly sales grew 30% without increasing ad spend. For another client, TACoS improved from 10% to 7% while maintaining the same sales level. Automation delivered 8-10% resource time savings across the team.