Rising ACoS, Limited Control

VitaMedica, a physician-founded natural health brand specializing in high-quality supplements and topicals, wanted to improve their Amazon Ads performance and lower ACoS. Their existing ads strategy offered limited campaign structure flexibility and didn't support all Amazon campaign types. They also suffered from ad management tool bugs that went unnoticed for weeks and contributed to their rising ACoS and operational inefficiency. Upexi needed to find a solution that tightened their control on ad performance, improved ad management efficiency, and lowered ACoS.

Deploy Three AI Tools as One Integrated System

Upexi implemented three core AI-powered optimizations to address their ACoS challenges. They deployed Xnurta's Sponsored Ads AI Copilot with automated bid and budget dayparting to optimize performance throughout peak conversion windows. The Lock Ad Placement tool secured #1 and #2 top-of-search positions for their most profitable single-keyword campaigns, preventing overbidding while maintaining visibility. They also utilized Managed Groups to consolidate multiple campaigns under unified goals, allowing AI to automatically reallocate budget toward the highest-performing tactics.

Within the first month, Upexi saw a 7.5% decrease in ACoS while sales remained stable, a 26% increase in profitability across AI-managed campaigns, and a 10% increase in spend with 12.35% increase in sales on key product lines. Automated bid and budget management significantly reduced time spent on manual optimization.