A seasonal ecommerce brand needing to triple spend across 2,500 ASINs in 30 days used Xnurta AI to hit 408% ad-attributable sales growth.
Sunnydaze Decor is an ecommerce business that faces a unique challenge annually — a highly rewarding yet brief peak season every spring. This short window accounts for 40% of their annual sales due to a surge in shopper engagement and conversion rates. The critical task at hand was capitalizing on this fleeting period by swiftly and efficiently scaling up their Sponsored Ads strategy.
The challenge lay in tripling ad spend without extra resources, optimally utilizing existing ones, and maintaining cost-effectiveness amidst the urgency of the seasonal boom. The peak season added over 2,500 ASINs and 3,000+ campaigns, increasing portfolio complexity by 110%. To maintain off-season optimization levels, their team would have needed to be six times its current size.
Sunnydaze Decor set three clear goals: achieve a 300% increase in ad-attributable sales for seasonal items, triple the budget allocation within a 30-day window, and expedite the launch of new campaigns within a week.
rise in ad-attributable sales during peak season
overall ROAS improvement despite 315% spend increase
campaign changes executed by AI in two months
The team used Xnurta's Smart Creation feature to quickly launch over 3,000 campaigns within a month. Using AI, the team automatically executed target ACoS setting, daily budget allocation, campaign structure suggestions, and keyword and ASIN targeting with bidding — all while permitting manual adjustments where needed.
The expanded ASIN portfolio was brought under AI control for continuous optimization. The AI Autopilot system analyzed each campaign's performance, adjusting bids and budgets hourly, surfacing potential keywords, negating underperformers, and introducing product targeting. The result was a fully AI-managed campaign portfolio running at improved efficiency across thousands of SKUs simultaneously.
Sunnydaze activated awareness-based DSP campaigns to reach net-new shoppers ahead of and during the peak window, extending reach beyond Sponsored Ads audiences and supporting the full-funnel strategy with consistent messaging and detailed performance reporting.
Xnurta AI executed 3.3 million campaign changes in two months — saving over 50,000 hours in the process. Ad-attributable sales rose 408%, exceeding the historical record by 95% and surpassing the initial goal by 36%. Monthly spend rate scaled 315% while overall ROAS still improved 27%. The success also expanded Sunnydaze's ad adoption into DSP for the first time.
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