Manual Work, No Room to Grow

RivrHub's brand managers were spending significant time on manual campaign optimizations across their client portfolio — bid management, keyword negation, and keyword harvesting. They also faced ongoing challenges around budget management, leading to operational strain and inconsistent pacing. The team needed a way to automate the routine work so they could focus on strategy, without losing control over client budgets or campaign performance.

Activate AI Copilot Across Seven Optimization Levers

RivrHub onboarded to Xnurta's AI Copilot and activated 7 of 8 available AI action settings: Structure Optimization, Budget Reallocation, Dayparting, Budget Boost, Bid Optimization, Keyword/ASIN Harvesting, Keyword/ASIN Negation, and Keyword/ASIN Supplementing. Xnurta's client success team handled onboarding and ensured all settings were configured correctly from day one.

Automate Budget Pacing with the Budget Management Tool

The Budget Management Tool allowed RivrHub to set monthly budgets, customize daily and campaign-level allocations, and optimize pacing without manual calculations. For clients on fixed monthly budgets, automated daily budget adjustments and campaign-level pacing ensured consistent fund allocation and performance throughout the month.

ROAS grew 45% from October 2024 to March 2025. Budget pacing accuracy reached 95-99% by end of month. The team reclaimed 3-4 hours per week previously spent on manual optimizations.