The Retail Media Edge

AMC Custom Audiences let you retarget Amazon cart abandoners with precision standard DSP tools cannot match. Here is how to build the audience segment and run campaigns that convert them.

Xnurta AI Copilot optimizes Amazon advertising campaigns by analyzing bids, budgets, keywords, and marketplace signals in real time. Here is how the optimization logic works in practice.

Negative keywords for Amazon advertising stop your ads from appearing on irrelevant searches, reduce wasted spend, and concentrate budget on the queries most likely to convert.

Customer Lifetime Value on Amazon measures total revenue from a single customer over time, not just one transaction. Learn how to calculate it and use it to make smarter ad investment decisions.

AI in retail media advertising is reshaping how brands bid, target, and optimise campaigns across Amazon and beyond. Here is what it is doing now and where its role is expanding fastest.

Xnurta Lock Ad Placements now supports multi-ASIN and broad match campaigns, expanding beyond its original single-ASIN exact match format. Here is what changed and how to use the updated tool.

Amazon DSP audiences vs AMC audiences: DSP offers pre-built and custom segments, AMC builds from your own first-party data. Learn when to use each and how to combine them.

Amazon advertising profitability strategies: how to navigate rising fees, fierce competition, and margin pressure using smarter ad structure, AMC data, and AI-driven optimisation tools.