The Retail Media Edge

Prime Day 2025 performance report: consumers spent $24.1 billion online in the US across four days. Here is what the data shows about brand performance, ad spend, and what changed this year.

Xnurta AI Reporting Agent reduces Amazon ads reporting time by up to 90%, automatically generating client-ready reports for brands and agencies without manual data compilation.

AI Amazon keyword strategy: how AI-powered keyword tools improve ASIN-level visibility, reduce manual tracking inefficiencies, and optimise ad spend across large Amazon product catalogs.

Amazon's COSMO algorithm matches keywords to search intent rather than just text. Learn how to adapt your keyword strategy to rank for what shoppers mean, not just what they type.

AI Amazon advertising strategy in practice: how a top yoga brand used Xnurta to move beyond search term data and optimize multi-variant ASIN campaigns for stronger ad performance.

Xmars officially rebrands to Xnurta, reflecting a shift to agentic AI that autonomously optimises retail media campaigns in real time. Here is what the rebrand means and what changed.

Xnurta SOV Insights tracks your Amazon Share of Voice in real time, showing brand visibility against competitors in search results so you can make data-driven decisions on ad strategy.

AMC budget optimization uses Amazon Marketing Cloud event-level signals to distribute ad spend more efficiently and improve Sponsored Ad conversion rates. Here is how it works in practice.