A first-of-its-kind industry initiative
The Agentic Retail Media Council is defining what "good AI" actually means in advertising, and we're inviting the brands, agencies, and platforms shaping the future of retail media to help build it.
A new operating model for retail media
Today, AI agents are making bidding decisions, generating recommendations, and shaping campaign strategy across retail media. But, the industry has never defined what "correct" actually looks like. No shared benchmarks. No audit standards. No way to compare one system to another.
That's the gap the Agentic Retail Media Council exists to close.
Define the rules before they're defined for you. Shape the evaluation criteria, scoring rubrics, and audit standards the entire industry will adopt; instead of inheriting someone else's framework.
Establish category leadership in responsible AI. Founding members are publicly recognized as the brands, agencies, and platforms setting the bar for transparent, trustworthy AI in advertising.
Influence procurement before everyone else does. Get early access to the EVAL Framework, scorecards, and the annual State of Agentic Advertising report. These are the tools your peers will use to evaluate AI partners.
•The EVAL Framework v1.0, the first standardized scoring system for AI agents in advertising
• EVAL Scorecards for evaluating platforms, partners, and internal systems
• The annual State of Agentic Advertising benchmark report
• Open audit and evidence standards built for advertisers, by advertisers
1. One executive sponsor, and one working lead from your organization
2. Quarterly 60-minute working sessions
3. Input on the evaluation framework as it evolves
4. Optional public recognition as a founding member
Submit your interest below. We'll be in touch to discuss founding member participation.