Retail media pricing, built for how you buy.

Custom pricing, scoped to you. One model that fits, whether you're starting out or running retail media at scale.

One model. Built around you.

Custom
From $750/mo or 3% of your ad spend, scoped to the channels you run.
Pick the channels you run today, add more when you're ready. Your rate is built around your program, not a fixed package.

The platform, included as standard.

Whatever you build on top, every plan comes with the full platform.

AI optimization, with rules where you need them

AI-driven bidding, budget, targeting, and structural decisions, running 24/7 across every channel you turn on. Where you need precision, layer in your own rules; AI executes the rest.

Reporting and dashboards

Customizable dashboards, scheduled reports, and benchmarking. Pull the view you need at the level you need it: campaign, keyword, ASIN, placement, or platform.

Full change history

Every change is tracked and explained in plain language: what changed, what triggered it, what it was trying to do. AI, automation, and human edits in the same audit trail.

Build your package

Pick the channels you run. Pay for those, and nothing you don't.

Amazon Sponsored Ads

Continuous AI optimization across Sponsored Products, Sponsored Brands, and Sponsored Display.

AI handles bidding, budget, targeting, and structure inside the strategy and guardrails you set. AMC-powered keyword harvesting matches search terms to your best-performing ad groups.

Amazon DSP

Programmatic execution across display, mobile, and video, with AI managed groups handling the day-to-day.

Smart Creation handles campaign setup with AI goal-setting; managed groups optimize continuously across creative, audience, and budget.

Amazon Marketing Cloud (AMC)

Flat-fee add-on

Privacy-safe full-funnel measurement and audience creation, powered by Amazon's clean room data.

Build custom audiences and run pre-built models like Multi-Touch Attribution and Customer Lifetime Value, all without writing SQL. Activate AMC audiences for Sponsored Ads without needing DSP.

Walmart Advertising

The same intelligence already running on Amazon, applied to Walmart Connect.

Coverage of Sponsored Products, Sponsored Brands, Sponsored Videos, and Onsite Display, with AI bid adjustments tuned to Walmart's first-price auction model. Walmart and Amazon performance in one unified view.

Criteo Advertising

Extend your retail media reach across the Criteo retailer network.

Onsite Display campaigns across 235+ retailers, run alongside your Amazon and Walmart programs in one console.

How we work with you.

Every plan comes with a customer success team that knows retail media. The depth of that relationship scales with how much you're running.

Onboarding and ongoing support

Every customer gets 1:1 onboarding from a team that knows retail media, plus monthly check-ins and a named point of contact.

Built for agencies

Manage multiple client accounts and advertisers from one platform, with white labeling that lets you tailor the experience to your agency and your clients.

Partnership at scale

Brands and agencies running at $80k+/mo get a dedicated customer success manager, early access to beta features, and priority input into the roadmap.

Award-winning AI. Loved by brands and agencies.

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Frequently asked questions

How does Xnurta's pricing work?

Pricing is a percentage of your monthly ad spend. For brands managing up to $80k/mo in ad spend, the starting point is $750/mo or 3% of ad spend, whichever is higher. Above $80k/mo, pricing is custom and scoped to your program.

Which retail media networks does Xnurta support?

Amazon Sponsored Ads, Amazon DSP, Amazon Marketing Cloud, Walmart Connect, and Criteo. You only pay for the channels you actually run, so you can start with one and add more as your program grows.

Can I buy individual channels separately?

Yes. Run any combination of Amazon Sponsored Ads, DSP, Walmart, and Criteo. AMC is a flat-fee add-on. Your package is built around what you actually need.

Is Amazon Marketing Cloud included?

AMC is a flat-fee add-on, scoped separately. It's the only piece of Xnurta that sits outside the percentage-of-spend model.

Are there setup fees or hidden costs?

No setup fees. Contracts are tailored to your program, with monthly minimums agreed upfront. Your account team will walk you through the terms before you sign.

What level of support is included?

Every plan includes 1:1 onboarding from day one and ongoing customer success. Brands and agencies running at $80k+/mo get a dedicated customer success manager for setup, ongoing strategy, and feature requests.

How quickly will I see results?

Connecting your accounts takes minutes, with data populating over a few days. Most customers are live within a few weeks, and performance trends typically emerge over the following 60 to 90 days as the AI learns your program.

How can I see Xnurta in action before signing up?

Book a demo with our team. We'll walk you through the platform on a call and follow up with custom pricing scoped to your program.

Can Xnurta manage multiple Amazon accounts or marketplaces?

Yes. Xnurta is built for teams managing multiple brands, accounts, and markets from a single platform. Multi-account delivery and white labeling are available for agencies running client programs at scale.

Why use a platform instead of managing ads in Amazon's console?

Amazon's console gives you the data. Xnurta acts on it. AI runs continuously across bidding, budget, targeting, and structure, taking the day-to-day work off your team. Layer in AMC intelligence and cross-channel reporting, and it's a different operating model.

Ready to see it for yourself?

Prioritize with confidence. Execute at speed. Scale without complexity. See how Xnurta can help you.