INTRODUCING

Xnurta AI Reporting Agent

Xnurta
AI Reporting Agent

Join the waitlist
Creating Amazon ads reports is a time sink.
The average retail media team spends up to 50% of their time building reports, leaving less time to action the insights from those reports. This leads to more time  collecting and summarizing past data points versus building future value.

Now you can create reports in minutes (not hours).

Reduce your team's time spent reporting by up to 90%
Build reports tailored to your needs
Create presentation-ready reports across all brands, sub-brands and products.
Create instant audits for new clients
Run detailed analyses with account access to provide sharper recommendations.
Get fast recaps of events and campaigns
Produce visual reports benchmarked against past campaigns with just a few clicks.

How it works

Request your desired report
Upload a past report, write a free-form prompt, or select a preset option
Confirm & run
The AI Reporting Agent will dive into your data, pulling insights from up to 30 data tables
Analyze & present
Reports come polished and ready to present in your preferred style template
“
"Xnurta's AI Reporting Agent addresses a critical pain point for agencies: the time-consuming task of customizing reports for each client. I especially love that you can replicate past reports with updated data, personalizing each report with ease."
-Kiri Masters, former Head of Retail Media Strategy at Acadia
Join the waitlist
The Xnurta AI Reporting Agent is currently limited to select customers and will be available in the near future.
Sign up

In the splotlight

How Amazon Agencies Are Using AI To Slash Reporting Time By 90%
Gary Drenik
Xnurta Unveils AI Reporting Agent to Boost Speed-to-Insight for Amazon Ads
BusinessWire

Frequently asked questions

The Xnurta AI Reporting Agent is a deep research AI product that can build an in-depth report pulling from multiple data sets with just a single prompt. Within minutes, you will receive a detailed report tailored to your data and style preferences, complete with interactive graphs and summarized insights and recommendations.

You can generate client-ready or leadership-ready reports in minutes in four steps:
‍
‍1) Tell the reporting agent what type of report you want to create (e.g. weekly business report, audit). You can click on one of the pre-populated prompts, enter a custom prompt, or upload a past report to get started.
‍
2) Review the Reporting Agent's proposed outline. For example, you can add, remove or adjust items in the outline, change the order of sections, or ask for specific metrics like year-over-year comparisons or ACOS instead of ROAS. You can also specify how many pages the report should be.

3) Confirm the outline and parameters of the report. Confirm the date range and the brand, product line and ASINs to include in the analysis (the default is all ASINs).

4) Run the report. Once you've confirmed, the Reporting Agent will get to work. You can monitor the activity and progress of the Reporting Agent as it builds your report, and download the report into Word, PDF or Image formats (PowerPoint coming soon!).

Xnurta’s Reporting Agent is purpose-built for Amazon retail media, so it plugs straight into Seller Central, Vendor Central, SP-API and Ads-API data to pull live performance and retail-readiness metrics—no CSV uploads or manual wrangling. Because the model is pre-trained on retail-media semantics, it “speaks” ROAS, TACoS, and seasonality drivers natively, turning raw data into a logically structured outline, analytic commentary, and interactive visuals in a single workflow. ChatGPT and Google Gemini, by contrast, are general-purpose LLMs: they excel at open-ended language generation but rely on you to supply, clean, and interpret domain data, then manually assemble slides or dashboards around their text.

The Xnurta AI Reporting Agent can produce WBRs, MBRs, QBRs, etc. as well as detailed audits, campaign and event performance reviews, and ad-hoc reports. You can adjust the report length to be as short or as long as you need, from 1 page to 30 pages and beyond.

The Xnurta AI Reporting Agent is a deep research agent that executes multi-step report building including data queries, data consolidation, analysis, chart and graph creation, report compilation, and formatting. For this reason, it takes on average about 7-10 minutes for the Reporting Agent to complete a polished, presentation-ready report.

Yes! The Xnurta Reporting Agent will remember and save your past reporting requests, so you can re-run the same reports with new data or schedule reports to run on a recurring basis.

Please connect with our sales representatives to discuss pricing options.

The AI Reporting Agent will produce reports for Amazon Sponsored Ads and DSP. It will expand to include AMC, other ad types, and marketplace channels in the near future (stay tuned!).

Unlike AI chat tools, the Xnurta AI Reporting Agent is a deep research agent that has been designed to be an expert at building reports. It has been trained to state when there is no data available to minimize AI hallucinations.

Xnurta is deeply committed to data accuracy, as we know reporting insights are only as good as the data fueling them. Our AI Reporting Agent currently performs with a 95%+ accuracy rate, which is above industry standards.

All data is encrypted in transit and at rest, adhering to industry-standard security and your organization’s compliance requirements.

Sign up