Perspectives, strategies, and insights to shape your growth. Learn how to get the best out of advertising on Amazon, Walmart, Criteo, and more.
Claude or ChatGPT Usage Limit: 5 Ways to Get More Answers
Hitting your Claude or ChatGPT usage limit by Wednesday? Batch Monday's questions, ask for the change, keep threads short and let the MCP do the math.
Solution
Raise Amazon Bids for Black Friday With a Bid Ceiling
Raise Amazon Ads bids for Black Friday with one prompt: lift converting keywords, cap every new bid, preview old and new values, and undo it after the event.
Amazon Ads MCP Token Usage: 16 to 30x Fewer on Xnurta
We ran the same 24 Amazon Ads questions through the Amazon Ads MCP server and Xnurta MCP. Xnurta used 16 to 30x fewer tokens per question at the median.
Is Xnurta's MCP Worth It? 80% of Beta Clients Stayed
Nearly 100 brands and agencies tried Xnurta MCP in beta and 80% kept using it. The three Amazon Ads workflows that kept them, and what didn't stick.
Black Friday Amazon Ads Checklist: 5 Prompts in 30 Minutes
Run five read-only Amazon Ads prompts in 30 minutes: last year by day, deal-price break-even, stock cover, budgets at 2x pace and sale end dates.
When to Increase Amazon Bids on Tentpole Days: PBDD Data
When to increase Amazon bids on tentpole days: hold at base until 3 a.m. PT, then increase multipliers. PBDD data: 49% of day one's ad sales came before noon.
Amazon Ads Rules vs AI: What Changes on a Sale Day
Rules and dayparting are written for normal days, so they misfire on sale days. Here's what changes when AI works toward a goal inside your guardrails.
Prime Big Deal Days 2026: Rerun Your Playbook in 3 AI Check-ins
Check Amazon ads three times on a sale day: early morning for traffic, afternoon for pace and ACOS, evening for winners. Free AI skills keep your playbook running smoothly.
