Upexi Boosts Sales by 12% while Reducing ACOS 7.5% with Xnurta’s Sponsored Ads AI Copilot

Challenges

VitaMedica, a physician-founded natural health brand specializing in high-quality supplements and topicals, wanted to improve their Amazon Ads performance and lower ACOS. Their existing ads strategy offered limited campaign structure flexibility and didn’t support all Amazon campaign types. They also suffered from ad management tool bugs that went unnoticed for weeks and contributed to their rising ACOS and operational inefficiency. Upexi needed to find a solution that tightened their control on ad performance, improved ad management efficiency, and lowered ACOS.

Solution

Upexi implemented three core AI-powered optimizations to address their ACOS challenges and operational inefficiencies. They deployed Xnurta's Sponsored Ads AI Copilot leveraging automated bid and budget dayparting to optimize performance throughout peak conversion windows. The Lock Ad Placement tool secured #1 and #2 top-of-search positions for their most profitable single-keyword campaigns, preventing overbidding while maintaining visibility. They also utilized Managed Groups to consolidate multiple campaigns under unified goals, allowing AI to automatically reallocate budget toward the highest-performing tactics. This combination replaced their bug-prone legacy ad management tools with Xnurta's stable, AI-powered campaign management system.

“We loved the fact that bid and budget dayparting were built in and ready to go out of the box. We found the bid dayparting functionality invaluable – it offered a highly granular approach and was fully automated once activated.” - Dan Gessler

Results

Within the first month of implementation, Upexi saw immediate improvements across both performance and operational efficiency metrics:

Performance Impact

• 7.5% decrease in ACOS while sales remained stable
• 26% increase in profitability across AI-managed campaigns
• 10% increase in spend with 12.35% increase in sales on key product lines

Operational Efficiency

The automated bid and budget management significantly reduced time spent on manual optimization, while the Managed Groups approach streamlined campaign oversight by consolidating multiple tactics under unified performance goals.

“The best part about working with Xnurta is the strong commitment to continuously improving the product. It's clear that user feedback is valued and acted upon, which sets this experience apart from our previous ad tool... As our strategy grows more sophisticated, Xnurta will be central to driving efficiency and scale.” - Dan Gessler, Director of eCommece

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To learn how you can use Xnurta's Sponsored Ads AI Copilot to scale your business, schedule a personalized demo.