Prime Day Success: $2M in Sales Through Strategic Campaign Management

Background & Challenge

A leading furniture brand partnered with Channeled eCommerce, selling primarily in the 1P format on Amazon across several thousand SKUs and multiple sub-brands, aimed to significantly boost sales during the 2025 Prime Day event. With shifting strategic priorities and earmarked inventory to move, the midsummer retail event was a prime opportunity to clear discontinued, overstocked, and priority SKUs while driving topline growth.

The brand faced two major challenges: how to effectively balance deep promotions across categories and how to scale advertising execution quickly and efficiently across a large catalog while staying in control of budgets and performance.

Goals & Objectives

Channeled’s primary goals were to maximize Prime Day as both a sales driver and an inventory management lever. Specifically, they wanted to:

• Drive significant revenue growth during the Prime Day period
• Clear overstock and discontinued SKUs while maintaining ROAS targets
• Ensure accurate budget pacing and control across campaigns and profiles

Key KPIs:

• Primary: Units sold, total revenue generated
• Secondary: TACoS maintained within planned limits

Strategy & Execution

Channeled implemented a two-pronged approach, combining promotions with a robust advertising plan supported by Xnurta's platform.

Promotional Tactics

• Offered deeper, limited-time discounts on best-sellers and overstock/discontinued SKUs
• Focused visibility on discounted ASINs to build momentum ahead of Prime Day
• Balanced discounts across categories to encourage both high-volume sales and strategic clearance

Advertising Approach

To amplify promotional efforts, Channeled scaled July's advertising budget by 300% compared to the prior month, with 75% of spend focused on the week before and during Prime Week. Key Xnurta solutions supported their execution:

Unified Platform View: Allowed campaign management across multiple ad console profiles in one place, ensuring accurate tracking and tighter budget control.

Campaign Management Framework: Applied business goal settings, where campaigns can be assigned one of three objectives: Drive Growth, Optimize ROAS, or Promotional Sales Boost. For this initiative, all campaigns were set to Promotional Sales Boost, which scaled bids and budgets rapidly while accelerating iteration time for AI-driven target testing, helping campaigns surface quickly in competitive auctions.

Dayparting Automation: Dynamically shifted budgets throughout the day to maximize spend during peak hours, maintaining visibility when consumers were most likely to convert.

Budget Management Tool: Provided account-level budget guardrails, with daily allocations automatically adjusted to protect against overspend while maintaining flexibility for optimization. By defining total spend goals across sets of ads for multi-day windows, the system protected against budget overruns while enabling performance optimization.

Bulk Campaign Launch Tool: Enabled Channeled to launch hundreds of campaigns in minutes for previously unadvertised ASINs, ensuring consistent structure and accelerating coverage across thousands of SKUs.

By combining these capabilities, Channeled aligned bidding, targeting, and budget pacing with real-time sales velocity, directly connecting advertising intensity to promotional performance.

Results

Channeled’s approach delivered both topline growth and strategic inventory clearance:

Sales Performance:

• $2M in total sales by the close of Prime Day
  
  • $1M generated in the 7 days leading up to the event
  • $1M during Prime Day itself, with 40% occurring on Day 1
• +69% sales growth versus baseline across the two-week promotional period
• Increased unit velocity and topline revenue across discounted and priority SKUs

Advertising Efficiency:

• +160% lift in ad-attributed sales, with ads driving 27% of total sales compared to 18% at baseline
• TACoS maintained within target limits, validating the efficiency of spend even with a 3.5x increase in ad budget

Strategic Inventory Management:

• Successfully cleared overstock and end-of-life inventory, enabling focus on priority lines moving into the next season

Impact

Prime Day proved to be more than a sales spike for the brand. By leveraging Xnurta's AI-driven campaign management, bulk campaign launch, automated budget optimization, and dynamic pacing, Channeled:

• Rapidly aligned campaign settings with promotional goals
• Scaled visibility and impressions during the most competitive sales week of the year
• Executed across a complex, multi-brand catalog with speed and precision

The outcomes demonstrated how Xnurta's solutions directly connected operational efficiency with revenue impact, enabling Channeled to turn Prime Day into both a growth driver and a strategic inventory management opportunity.

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