How Amplisell Used AMC + AI Automation to Drive +45% YoY Sales with 4% Lower Spend

Challenge

AmpliSell’s client’s business is characterized by clear seasonality, with peak demand in spring and summer. Heading into the 2025 peak period, the brand faced a deeper challenge: year-over-year performance had begun to stagnate, yet aggressive revenue goals were set for Q2–Q3. AmpliSell needed to reverse this plateau and drive meaningful growth without overspending or losing efficiency.

Their goals for Q2–Q3 (peak season) were clearly defined:

• TACoS target: 8%
• ACoS target: 15%

Several factors made these goals difficult to achieve:

• Stagnation & Efficiency Decay: Prior to implementing Xnurta, performance had begun plateauing. Manual bid and budget adjustments were no longer scaling effectively across such a large and diverse catalog.
• Large, Complex Catalog: AmpliSell’s client offers hundreds of farm care SKUs across multiple subcategories, each with its own seasonal demand pattern.Maintaining strong efficiency across such a large catalog while still scaling revenue was extremely challenging without automation.
• Seasonality Pressure: During peak season, competition increases, CPCs rise, and conversion rates shift quickly. Historically, this caused volatility in ACoSand TACoS, making it difficult to scale confidently.
• Operational Bandwidth: The team was spending too much time on manual bid and budget management, which left limited bandwidth for high-level strategy, AMC audience development, or seasonal planning, activities essential for breaking out of stagnation.

This combination made hitting the revenue goal while keeping spend flat and efficiency strong a meaningful challenge, and ultimately highlighted the need for Xnurta’s AI optimizations, budget automation, and AMC-powered audience insights.

Approach

AmpliSell turned to Xnurta to handle tedious campaign optimizations automatically while uncovering customer patterns buried in AMC data.

AMC Hub insights: Analyzed shopper behavior patterns to uncover which products, audiences, and touchpoints drove the strongest performance, informing AmpliSell's broader advertising decisions.

Refined targeting with AMC audiences: Created custom audiences targeting cart abandoners and high-value repeat purchasers, then deployed them into Sponsored Ads campaigns to narrow spend toward the shoppers most likely to convert.

Bid and budget automation: Automated bid and budget adjustments 24/7 across Sponsored Ads campaigns, eliminating tedious manual optimizations and freeing up time for strategic work.

Smart spend allocation: Optimized campaign spending and timing without manual oversight, ensuring budgets flowed to high-performing campaigns during peak conversion windows.

Custom rules and guardrails: Protected efficiency targets and budget limits, keepingAI-driven optimizations aligned with AmpliSell's strategic goals.

Results

The combination of Xnurta’s AI optimization and AMC data-driven audience insights resulted in higher efficiency, better pacing, and greater sales stability. During their client’s peak season, AmpliSell drove strong growth across all core KPIs:

• Total sales increased by 45% year-over-year
• Ad spend decreased by 4%
• TACoS achieved: 6.57% (goal: 8%)
• ACoS achieved: 11% (goal: 15%)
  

Xnurta's platform freed AmpliSell's team from manual bid and budget work, giving them time to focus on strategic optimizations. AMC insights revealed customer behavior patterns and retargeting opportunities that informed smarter decisions across campaigns. Dynamic budget allocation kept them competitive during high-demand periods without burning through budgets. The collaboration between AmpliSell's team and Xnurta's customer success support created the structure and testing environment needed to deliver measurable efficiency gains.

“With Xnurta, our team was able to operate at a higher level. Their AI freed up hours of manual work, their AMC capabilities opened new targeting opportunities, and together they helped us hit aggressive revenue goals while improving efficiency. It’s been one of the most impactful partnerships we’ve had on the advertising side.”
- Brady Tieland, Head of Brand Performance