What you'll learn:

As Prime Big Deal Days approach, advertisers who tap into AMC insights and audiences will have a distinct edge in capturing shopper intent and staying ahead of the competition. That’s why Xnurta and Right Side Up are teaming up to share real-world strategies and actionable examples you can start testing right away.In this session, you’ll learn how to:

‍Get started or go deeper with AMC - Whether you’re new to AMC or already running custom audiences, discover practical, high-impact tactics to boost your holiday campaign performance.

‍Leverage high-performing AMC models -  See what models delivering the most valuable insights during high-traffic events like Prime Big Deal Days.

Activate insights across your ad portfolio -  Learn how to translate AMC findings into performance gains across both Sponsored Ads and DSP campaigns

‍Accelerate data workflows -  Hear from AMC experts on how to dramatically reduce data extraction and activation time with streamlined AMC capabilities.You’ll walk away with strategies you can implement immediately to maximize results this holiday season.