Join us for a complimentary masterclass to unlock the full potential of Amazon Marketing Cloud data. With AMC expanding to support Sponsored Ads alongside Amazon DSP, we’ll introduce specific models and strategies to help you drive measurable growth.
Hear from Base Commerce, Xnurta and Amazon experts in this interactive workshop, designed to showcase practical applications, success stories, and tools to refine your audience targeting and maximize your ad spend.
Note: Agenda details below are subject to change.
Amazon Marketing Cloud (AMC) has continually evolved into a powerful solution that makes it easier for brands to gain transparency, maximize the value of their data, and get more out of both Sponsored Ads and DSP. By enabling deeper insights and smarter decision-making, AMC helps advertisers stretch their dollars further and achieve stronger results.
In this session, hear from Ben Meyer and Wes Maynard as they share their perspectives on the importance of AMC for sellers and brands, and how Amazon Ads today enables advertisers to move beyond Sponsored Ads by leveraging AMC to unlock opportunities across DSP and full-funnel strategies.
Get introduced to the Xnurta AMC Hub’s eleven pre-built models and learn how to harness AMC for smarter decision-making. Ben Meyer will share real-world success stories and use cases, demonstrating how brands can easily access AMC data to drive advertising and sales success.
In this session, we'll explore how to tackled key business challenges, leverage AMC models, and utilized targeted audiences to scale the brand effectively. Gain insights into the strategies that drove measurable success and learn how to apply these approaches to your own business.
Learn how AMC integrates with Sponsored Ads to provide deeper insights into user interactions and cross-channel performance.
Uncover strategies to gain deep insights into the customer journey and grow new-to-brand sales by over 10% on Amazon.
Find out how to use sophisticated audience creation tools to specify and engage your most valuable shopper segments.
Discover how leading brands on Amazon have leveraged Xnurta AMC Hub to achieve their advertising and business goals.
