Zenith Drove 20% Sales Increase with Xnurta’s AMC HUB

Client Overview:

Zenith International is a leading media agency specializing in Amazon advertising for global brands. Committed to delivering exceptional ad performance, Zenith continuously enhances its approach to retail media through data-driven strategies. To further refine their Amazon Marketing Cloud (AMC)capabilities and strengthen their DSP campaigns, Zenith integrated additional tools, including Xnurta’s AMC Hub, to support their existing expertise in audience segmentation and campaign optimization.

Challenges:

Zenith International aimed to improve the return on ad spend(ROAS) across Amazon DSP campaigns by leveraging deeper audience insights.Their focus was on refining targeting, maximizing sales efficiency, and minimizing wasted ad spend. While they had already built strong audience strategies, they explored new ways to enhance precision in segmentation and real-time optimizations.

Solution:

Zenith International leveraged AMC data to uncover more granular audience behavior patterns, implementing advanced segmentation techniques to refine their DSP approach. By incorporating insights from AMC, Zenith optimized their campaigns in real time, ensuring more precise targeting of high-value customer segments such as cart abandoners and repeat visitors.

To further support these efforts, Zenith utilized Xnurta’s AMC Hub as one of the tools to streamline data analysis and execution. This allowed them to scale their data-driven approach more efficiently while maintaining control over their strategic decision-making.

By developing multiple audience segments tailored to consumer behavior, such as cart abandoners and best-performing keyword audiences, Zenith strengthened targeting precision, leading to measurable performance improvements.

According to Zenith, "The Xnurta tools have been valuable in improving DSP performance, particularly in enhancing audience targeting. Their team is responsive and the integration has supported our efforts to maximize Amazon advertising effectiveness.”

Results:

By integrating Xnurta’s AMC Hub into their Amazon DSP campaigns, Zenith International achieved impressive results for their client, over the June to August period:

• Increased sales with reduced spend: While DSP ad spend dropped by 5% in August     compared to June, sales grew by 20%, demonstrating the efficiency of Xnurta’s audience-driven approach.
• Significant impact from AMC audiences: AMC audiences, which contributed 0% of     sales in June, were responsible for 28% of DSP sales in August,     highlighting the effectiveness of personalized audience targeting.
• Boosted ROAS: The overall DSP ROAS improved from 3.04 to 3.8, with AMC     audiences achieving a higher average ROAS of 4.0. These results     reflect the impact of AMC’s targeting capabilities on return performance.
• Top-Performing Audience Segments: The cart abandoners audience proved the most     impactful, driving 57% of AMC audience sales and 16% of total DSP sales in August.

Through enhanced audience insights and targeting, Zenith boosted campaign performance, optimized ad spend, and delivered higher ROAS for their client.

Looking Ahead:

Zenith plans to continue leveraging AMC data and audience insights to optimize their clients' DSP campaigns. Their focus remains on creating more efficient, data-driven strategies to drive superior results during the key event such as Prime Day and Black Friday shopping.

Testimonial:

"Xnurta’s AMC Hub was a valuable addition to our Amazon DSP strategy. The platform was easy to use and seamlessly integrated into our workflow, allowing us to unlock deeper audience insights and optimize our campaigns with precision. By leveraging AMC data more effectively, we achieved significant performance improvements - higher ROAS, more efficient ad spend, and a measurable lift in sales. Most importantly, our client was thrilled with the results. Xnurta’s team was responsive and supportive throughout the process, making it a great tool to enhance our data-driven approach"
 
- Kristina Conway, Commerce Director