AMC for Everyone: Masterclass

Unlocking the power of Amazon Marketing Cloud for Sponsored Ads & DSP


DATE: April 3rd from 10AM - 2:15PM EST 
LOCATION: Amazon, 450 W 33rd St, New York, NY

What you'll learn:

Join us for a complimentary masterclass to unlock the full potential of Amazon Marketing Cloud (AMC) data. With AMC expanding to support Sponsored Ads alongside Amazon DSP, we’ll introduce specific models and strategies to help you drive measurable growth.  

Hear from Xnurta and Amazon experts in this interactive workshop, designed to showcase practical applications, success stories, and tools to refine your audience targeting and maximize your ad spend.

Note: Agenda details below are subject to change.

AMC Masterclass agenda:

10:00AM - 10:15AM EST
Opening Remarks & AMC Key Updates

Over the years, Amazon Marketing Cloud (AMC) has evolved to an all-encompassing clean room that empowers organizations to perform effective signal collaboration, generate deep insights, and take data-driven actions. In this session hear from Jeff Cohen on his thoughts on the importance of AMC for sellers and brands.  

Jeffrey Cohen
Principal Evangelist, Amazon Ads
10:15AM - 11:00AM EST
Xnurta AMC Hub: Real-World Use Cases + Tooling Showcase

Get introduced to the Xnurta AMC Hub’s ten pre-built models and learn how to harness AMC for smarter decision-making. Amazon and Xnurta experts will share real-world success stories and use cases, demonstrating how brands can easily access AMC data to drive advertising and sales success. Gain practical insights to answer your most pressing business questions.

Joon Choi
Senior Vice President at Xnurta
11:00AM - 11:45AM EST
Xnurta AMC Hub: Use Cases in Action

Join us for an in depth, step-by-step walk-through of a real world case study featuring a brand's journey to success. In this session, we'll explore how Xnurta tackled key business challenges, leveraged AMC models, and utilized targeted audiences to scale the brand effectively. Gain insights into the strategies that drove measurable success and learn how to apply these approaches to your own business.

Kadence Leung
Senior Client & Product Strategist, Xnurta
Joon Choi
Senior Vice President, Xnurta
11:45AM - 12:30PM EST
Lunch + Networking

Join us for a mid-day break with a delicious meal, providing a chance to recharge, continue discussions, and ask questions to the speakers.

12:30PM - 1:00PM EST
AMC Custom Audience Creation: Impactful Use Cases

Discover how to use Xnurta to build custom AMC audiences for Sponsored Ads, Sponsored Brands, Sponsored Display, and DSP—no SQL required. Learn effective strategies to engage shoppers at every stage of the funnel.

Joon Choi
Senior Vice President, Xnurta
1:00PM - 1:45PM EST
Master AMC for Sponsored Ads: Workshop

Maximize the power of AMC for Sponsored Ads in this interactive workshop designed for advertisers of all levels. Engage in group activities, explore real-world use cases, and take home valuable handouts to support your learning. Walk away with actionable insights on leveraging AMC Hub models and building custom audiences to drive campaign success.

Joon Choi
Senior Vice President, Xnurta
1:45PM - 2:30PM EST
Office Hours

Schedule a 15-minute session with the Xnurta team to get your questions answered, build custom audiences, explore AMC models, and discover our solutions.

Kadence Leung
Senior Client & Product Strategist, Xnurta
Priya Patel
Director of Partnerships, Xnurta

Advanced AMC capabilities

Learn how AMC integrates with Sponsored Ads to provide deeper insights into user interactions and cross-channel performance.

New-to-brand growth

Uncover strategies to gain deep insights into the customer journey and grow new-to-brand sales by over 10% on Amazon.  

Precision targeting

Find out how to use sophisticated audience creation tools to specify and engage your most valuable shopper segments.

Real-world success stories

Discover how leading brands on Amazon have leveraged Xnurta AMC Hub to achieve their advertising and business goals.