# Xnurta

> Xnurta is a B2B retail media management platform built for brands and agencies running Amazon advertising at scale. It combines AI-powered optimization, full-funnel Amazon intelligence through Amazon Marketing Cloud (AMC), and connected campaign management across Amazon, Walmart, and Criteo. All in one platform. The primary conversion action on this site is booking a product demo.

Xnurta is an Amazon-first platform. AMC is its strategic differentiator and intelligence layer, making Sponsored Ads and DSP campaigns more effective through audience insights, attribution, and optimization that standard Amazon tools don't provide. Walmart and Criteo are supported as extensibility channels for teams already running Amazon. Xnurta competes with Pacvue, Skai, and Perpetua. It is a certified Amazon Ads partner and multiple-time recipient of Amazon Ads Partner Awards.

## Core Platform

- [Xnurta Platform Overview](https://www.xnurta.com/platform): The retail media management platform for Amazon, Walmart, and Criteo. One connected system for campaign management, AI optimization, and reporting, built for teams who need to execute at scale, not just analyze.
- [Retail Media AI](https://www.xnurta.com/ai-tech): Xnurta's AI engine optimizes bids, budgets, and targeting across campaigns 24/7, automates reporting, and improves performance the longer it runs. Covers AI Copilot, Smart Creation, Reporting Agent, and AI Actions.

## Amazon Advertising

- [Amazon Advertising](https://www.xnurta.com/amazon-advertising): Xnurta manages the full Amazon advertising funnel: Sponsored Ads, DSP, and AMC in one connected platform. AI-powered campaign management backed by Amazon Ads expertise.
- [Amazon Sponsored Ads](https://www.xnurta.com/amazon-advertising/sponsored-ads): Manage and optimize Amazon Sponsored Products and Sponsored Brands with AI-powered bidding, automated keyword harvesting, and real-time campaign insights.
- [Amazon DSP](https://www.xnurta.com/amazon-advertising/amazon-dsp): Full-funnel Amazon DSP campaign management with AMC-powered audience building, real-time optimization, and comprehensive attribution reporting.
- [Amazon Marketing Cloud (AMC Hub)](https://www.xnurta.com/amc-amazon-marketing-cloud): Xnurta AMC Hub turns Amazon Marketing Cloud data into full-funnel insights without requiring SQL expertise. Enables Sponsored Ads and DSP users to unlock audience analytics, attribution, and custom audience creation at scale.

## Channel Advertising

- [Walmart Advertising](https://www.xnurta.com/walmart-advertising): Manage Walmart Connect campaigns with AI-powered optimization, automated keyword harvesting, and unified reporting, all from the same platform used for Amazon.
- [Criteo Advertising](https://www.xnurta.com/criteo-advertising): Manage Criteo campaigns across 235+ retailers with rules-based automation, unified reporting, and bulk controls from one platform.

## Customer Results

- [Customer Stories](https://www.xnurta.com/customers): Results from leading brands and agencies using Xnurta across Amazon, Walmart, and Criteo. Covers ROAS improvement, ACOS reduction, new-to-brand growth, DSP efficiency, and AMC-powered audience expansion.

## Resources

- [Blog](https://www.xnurta.com/blog): Strategy and tactics for retail media teams running Amazon, Walmart, and Criteo campaigns. Covers DSP strategy, AMC audiences, AI optimization, sponsored ads management, keyword strategy, and seasonal advertising playbooks.

## Company

- [About Xnurta](https://www.xnurta.com/about): Xnurta is the retail media platform built for teams who need to execute, not just analyze. Background on the company, mission, and team.
- [Pricing](https://www.xnurta.com/pricing): Retail media AI plans for Amazon, Walmart, and Criteo. Spend-threshold pricing model with modular add-ons.
- [Contact](https://www.xnurta.com/contact): Get in touch with the Xnurta team for product questions, press inquiries, or partnership ideas.

## Get Started

- [Book a Demo](https://www.xnurta.com/book-a-demo): Book a live walkthrough of the Xnurta platform to see how AI continuously optimizes campaigns across Amazon, Walmart, and Criteo.